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Study: For Display Ads Clicks Have “Nearly Zero” Correlation With Conversion

May 21, 2013 20:18

For many years many publishers and researchers have been fighting a battle against the “tyranny of the click.” They’ve...
Mashable- Engagement: The Big Word That Means Very Little

May 21, 2013 19:48

You can’t get through a communications think tank, social presentation or even a press release without seeing the word...
from Vulture.com- The Complete Quips of Mad Men’s Roger Sterling

May 21, 2013 19:43

The sixth season of Mad Men began with Roger Sterling facing the deaths of two of his loved ones: his mother and his shoe-shine...
3 useful email hacks to improve productivity

May 21, 2013 19:41

The good news is, you can. Here are three of my favorite tactics that will help make your email inbox one of your best productivity...
The Rise of the Digital CMO

May 19, 2013 19:40

When it comes to marketing spending, analog still outstrips digital by a factor of three to one. How could this be?, you...
Why Customers Don’t Buy

May 19, 2013 19:23

The real enemy of salespeople today isn’t their archrivals; it’s no decision. That’s according to the several...
3 Tactics For More Effective Content Marketing

May 19, 2013 19:13

What’s the biggest obstacle to effective content marketing? Surveys consistently reveal that enterprises — large and...
If a tree falls in a forest and no one is around to hear it, does it make a sound? [UPDATED]

Apr 24, 2013 20:50

UPDATE 4/26/13 via Marketing Land: Google has just obtained accreditation by the MRC for its viewability measurement solution...
Are you talented and unmotivated by your job? If you are, your not alone, new survey says

Apr 15, 2013 17:18

I bring you interesting news from noted capitalist tribune Forbes that talented people are clock watchers that don’t...
What’s the most popular colour & why over 50 million Americans care

Apr 5, 2013 21:40

Let it be said this blog does not shy away from tackling the most important issues of the day. KISSmetrics, who produce great...
Shanes Soapbox- Drawbridge looks to crack multiscreen user tracking, monetize mobile

Mar 24, 2013 17:24

Horror stories about mobile monetization litter the interwebs- there is plenty of supply but not so much demand and at unfortunate...
Scott Adams: Management/Success/Leadership: Mostly Bullshit

Mar 24, 2013 16:28

Scott Adams: Sometimes I think the field of management/success/leadership is nothing more than a confusion of correlation...
MP- The Darker Side Of Viewability

Mar 23, 2013 12:42

James Green Whether an ad is in view or not has become a hot topic over the last 18 months, and rightfully so. There is no...
adotas.com- Beware The Hidden Pitfalls Of RTB

Mar 23, 2013 12:30

Jonathon Shaevitz It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising...
CZ- Microsoft Advertising Defines the 4 Pathways to Multi-Screening

Mar 22, 2013 19:45

Matt Kapko Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary...
CZ- Driving Results Throughout the Marketing Funnel

Mar 17, 2013 18:26

Krista Neher I recently heard an SEO-turned-social-media speaker talk about how to use social media to get people to buy....
Entrepreneur-Building Your Brand on Twitter

Mar 17, 2013 18:23

In his book Ultimate Guide to Twitter for Business, online marketing expert Ted Prodromou offers an easy-to-understand guide...
Digiday- Imagining a World Without Cookies

Mar 17, 2013 12:41

Alex Kantrowitz After hearing of Mozilla’s move to block third-party cookies unless users opted in to them, Mike Zanies,...
TC- Twitter Updates Its Ads Dashboard With More Data On Performance, Analytics And Spend

Mar 16, 2013 18:01

INGRID LUNDEN On Twitter’s route to growing revenues — forecast to be $1 billion this year – the social network...
Shane Soapbox- Can Publishers Really Make Display Media Pay The Bills?

Mar 4, 2013 18:56

Interesting POV from Mike Lamb and Shawn Lankton on the Harvard Business Review blog at the moment about how to gin up...