Home » Best Practice » Analytics (Page 2)
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ClickZ- How Little Old Google Competes With the Big Dogs in Analytics
Nov 28, 2012 18:03
John D’Arcy If you’re like me, you go to California not just for the sunshine but to get hooked on the latest...
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ClickZ- What Measurement Tools Are Best for Your Brand
Nov 17, 2012 23:18
There has been a lot of buzz around social influence scores as marketers, PR professionals, and even customer service teams...
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Funnel Automation: Site Catalysts little brother is growing up fast
Nov 5, 2012 13:47
By now the digital marketing community has widely accepted the paradigm of online conversion consistently referred to as...
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ClickZ- The Quest for the Single-Metric SEO Dashboard
Nov 4, 2012 15:05
The closer you are to the day-to-day activities of an SEO effort, the more data you typically want to have. Yes, on the one...
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ClickZ ROI Gurus- Mastering Conversion Rate Optimization?
Oct 13, 2012 9:50
We (Jeffrey Eisenberg and I) were naïve and full of ourselves; in 2005, when “Call To Action: Secret Formulas To Improve...
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Mediapost- ‘Digital Accountability’ Begins Now
Oct 9, 2012 10:23
Digital marketing is awash in a never-ending array of “shiny new objects.” Be it social listening tools, the “must...
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Mediapost- Overlap Reporting And Advanced Attribution
Oct 7, 2012 21:49
In an effort to maximize conversion rates, today’s online marketers take advantage of myriad channels and ad types to reach...
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BI-This Is How Facebook Is Tracking Your Internet Activity
Sep 14, 2012 11:39
Facebook really is watching your every move online. In testing out a new diagnostic tool called Abine DNT+, we noticed...
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Slate.com-The Uncanny Valley of Internet Advertising-Targeted Web ads are too dumb to be useful and just smart enough to make you queasy
Aug 26, 2012 15:13
If you ask an Internet ad guy to defend himself—to explain why you, dear Web surfer, should feel comfortable letting...
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eMarketer- As Online Video Campaigns Ramp Up, Metrics Present a Challenge
Jul 17, 2012 9:31
Advertisers rely on views, brand lift and sales impact at almost the same levels As marketers continue to expand the slice...
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Occam’s Razor- Measuring Digital “Brand Strength” with Google Analytics
May 21, 2012 13:10
A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable,...
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comScore- “Natural Born Clickers” Study Showing 50 Percent Drop in Number of U.S. Internet Users Who Click on Display Ads
May 9, 2012 9:34
Only 8 Percent of Internet Users Now Account for 85 Percent of all Clicks- as of 2009 Research Underscores the Importance...
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From ClickZ- Top Digital Challenges of Marketers Today
May 2, 2012 14:52
More and more marketers are making the transition to digital and allocating more spend to digital. This shift is also accelerating,...
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From Hubspot- 5 Marketing Metrics that Matter to Your CEO
May 1, 2012 15:01
From a CEO’s perspective, one of the main call-outs is “context” and “story.” It’s nice that...
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From Marketing Land- Google To Back Branding Measurement Standards With “Brand Activate”
Apr 23, 2012 14:19
Citing the conventional wisdom that a lack of branding impact metrics is hindering ad dollars from moving online, Google...
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From SEW- Automated Alerts – Robotic Guardian Angels of PPC
Apr 21, 2012 16:48
It’s a good feeling to know someone has your back; that someone is looking out for you. When managing PPC campaigns,...
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From Nielsen- It’s All In the Mix: Maximizing Return on Brand Investment
Apr 12, 2012 18:05
Marketers commonly assume that investment in branding and advertising will increase sales, profits and brand loyalty, but...
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From Google- Better results, (still) early adoption: Marketing attribution in a complex digital landscape
Apr 5, 2012 11:28
Google is sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital...
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From SM Examiner-How to Track Social Media Traffic With Google Analytics
Apr 2, 2012 9:43
Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately....
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From Mashable- How to Track Your Website’s Content on Pinterest
Mar 15, 2012 14:40
Pinterest is now one of the most efficient traffic sources, in some cases even surpassing networks like Twitter. Naturally,...
