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Study: For Display Ads Clicks Have “Nearly Zero” Correlation With Conversion

May 21, 2013 20:18

For many years many publishers and researchers have been fighting a battle against the “tyranny of the click.” They’ve...
If a tree falls in a forest and no one is around to hear it, does it make a sound? [UPDATED]

Apr 24, 2013 20:50

UPDATE 4/26/13 via Marketing Land: Google has just obtained accreditation by the MRC for its viewability measurement solution...
Digiday- Imagining a World Without Cookies

Mar 17, 2013 12:41

Alex Kantrowitz After hearing of Mozilla’s move to block third-party cookies unless users opted in to them, Mike Zanies,...
Shane Soapbox- Can Publishers Really Make Display Media Pay The Bills?

Mar 4, 2013 18:56

Interesting POV from Mike Lamb and Shawn Lankton on the Harvard Business Review blog at the moment about how to gin up...
Socialmediatoday.com-The Evolution of Content Marketing

Feb 25, 2013 16:50

Gabriel Gervelis @seo_pro Fifteen years ago when a company wanted to communicate a message to its target audience, they...
CZ-What’s the Most Powerful Use of Big Data for (B2B) Lead Generation Marketing in 2013?

Feb 23, 2013 16:58

Thad Kahlow What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution -...
CZ- Solving the Analytical Problem of Marketing Attribution

Jan 25, 2013 11:57

Neil Mason sponsored by: Wildfire Interactive Marketing attribution is a topic that remains a thorn in the side of most...
CZ- The Marketer Who Analyzes the Most Data Fastest Wins

Dec 2, 2012 17:06

Brad Terrell Maximizing campaign ROI and profit from advertising is among every marketer’s top priorities. Because...
MetricsInsider- How To Calculate Attribution’s ROI: The Formula

Nov 28, 2012 20:00

A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution...
ClickZ- How Little Old Google Competes With the Big Dogs in Analytics

Nov 28, 2012 18:03

John D’Arcy If you’re like me, you go to California not just for the sunshine but to get hooked on the latest...
ClickZ ROI Gurus- Mastering Conversion Rate Optimization?

Oct 13, 2012 9:50

We (Jeffrey Eisenberg and I) were naïve and full of ourselves; in 2005, when “Call To Action: Secret Formulas To Improve...
Mediapost- ‘Digital Accountability’ Begins Now

Oct 9, 2012 10:23

Digital marketing is awash in a never-ending array of “shiny new objects.” Be it social listening tools, the “must...
Mediapost- Overlap Reporting And Advanced Attribution

Oct 7, 2012 21:49

In an effort to maximize conversion rates, today’s online marketers take advantage of myriad channels and ad types to reach...
Rex Briggs- Marketing ROI is in decline

May 29, 2012 9:44

When Rex Briggs compiled studies from dozens of brands for the 2006 book “What Sticks,” he found that the old...
From Fast Co- 5 Steps To Measure The ROI Of Digital Media Channels

May 3, 2012 12:40

ow are you measuring the interplay and overall performance of your combined paid, earned, and owned digital media channels?...
From Fast Co.- Untangling The Complex Relationship Between Media Spend And Sales

May 3, 2012 12:30

Anyone who’s been in marketing long enough can relate to the following scenario: It’s the monthly leadership...
From ClickZ- Top Digital Challenges of Marketers Today

May 2, 2012 14:52

More and more marketers are making the transition to digital and allocating more spend to digital. This shift is also accelerating,...
From Encore- Conversion Paths vs. Full Attribution

Apr 30, 2012 17:03

As marketers are shifting their focus to measurement and optimization, Attribution is rising to the top of the priority list...
Getting to Grips With Attribution and Channel ROI

Apr 30, 2012 16:17

During summer, it’s a known fact that ice cream sales increase. It’s also known that shark attacks increase in the...
From Marketing Land- Google To Back Branding Measurement Standards With “Brand Activate”

Apr 23, 2012 14:19

Citing the conventional wisdom that a lack of branding impact metrics is hindering ad dollars from moving online, Google...