Home » Best Practice » Organizational Innovation (Page 2)
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RTB Insider- The Rise Of Programmatic Marketing- A Beginners Guide
Dec 13, 2012 14:37
There is a buzz afoot about the rise of programmatic media buying, or real-time bidding (RTB), but what is often overlooked...
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CMarketer- Is Marketing the New Finance?
Dec 12, 2012 15:04
A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked...
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MP- Data: The New Creative or 1+1=3?
Dec 11, 2012 15:10
Louis Winokur One of the hottest marketing catchphrases of 2012 is “data is the new creative.” The premise...
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CZ- 40% of Brands Using DMPs But Emphasize Internal Data
Dec 5, 2012 13:58
Susan Kuchinskas A survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand...
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CZ- The Marketer Who Analyzes the Most Data Fastest Wins
Dec 2, 2012 17:06
Brad Terrell Maximizing campaign ROI and profit from advertising is among every marketer’s top priorities. Because...
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HBR- How to Present to Senior Executives (Not applicable in China)
Nov 28, 2012 22:56
Senior executives are one of the toughest crowds you’ll face as a presenter. They’re incredibly impatient because...
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HBR- Five Ways to Retain Employees Forever
Nov 18, 2012 1:04
In a recent blog post, we cited some alarming numbers: 40% of workers are planning to look for a new job within the next...
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Marketingcharts.com – More Companies Agree on Big Data’s Benefits Than Its Definition
Nov 6, 2012 15:37
Almost two-thirds of professionals around the world say that the use of information (including big data) and analytics is...
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HBR- Make the Job a Game
Sep 10, 2012 11:51
“How can my people get so excited about guys hitting a ball with a wooden club and not care half as much about the...
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Marketing profs- Four Steps to More Effective Virtual Business Meetings
Jun 8, 2012 8:18
Besides saving time and money, teleconferences offer other rewards. For one thing, they can be recorded for further...
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BI- How to be a 1% product manager
Jun 6, 2012 10:25
A good product manager is hard to find, but it’s almost impossible to find a top “1%” product manager. Ian...
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Marketing Prof’s- CMOs Expect Big Returns From Digital Marketing
Jun 1, 2012 16:25
Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive...
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Marketing Charts – Agile Marketing 101
May 22, 2012 18:39
On June 11 in San Francisco, a group of marketers will gather for the first time to discuss the discipline of agile marketing....
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The Five Competitive Forces That Shape Strategy
May 20, 2012 19:55
Editor’s Note: In 1979, Harvard Business Review published “How Competitive Forces Shape Strategy” by a young economist...
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DigDay- Enter the Media Tech Planner
May 18, 2012 14:06
The world of advertising technology is a confusing one, and as venture capital money flows into the space the Lumascape slides...
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Write Less, Say More: The Power of Brevity
May 12, 2012 14:03
When it comes to great writing, less is more. But even if you’re familiar with the mantra to “omit needless words,”...
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Realizing the Promise of a Real-Time Web
Apr 28, 2012 13:48
It’s a fantastic time to be a web developer. Society and the software economy that serves it are experiencing a dramatic...
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From enterprise-gamification.com- Sustainability Quiz – How to Teach Employees about Sustainability Initiatives
Apr 24, 2012 13:23
Thursday, 12 April 2012 01:39 Aspiring Hollywood movie-writers need to be always ready to pitch their script. The abstract,...
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From Lifehacker- How to read more books
Apr 21, 2012 17:06
Chances are that you’ve said to yourself, at least once, that you need to read more. Whether you’re too busy...
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What is Sales 2.0? Two POV’s to consider
Apr 21, 2012 16:51
POV We defined Sales 2.0 as the use of better, technology-enabled sales practices to improve speed, collaboration, accountability,...
