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Forbes- The Biggest Mistakes Most U.S. Marketers Make In China–And How Some Are Learning From Them
Mar 4, 2013 11:55
This article is by Greg Paull, principal of R3, a global marketing consultancy focusing on agency relationships. It was a...
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HBR- Scaling Your UX Strategy
Jan 18, 2013 13:41
Robert Fabricant ……… In business today, “user experience” (or UX) has come to represent all...
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MP- Luxe Beauty Brands Style Digital Biz In China
Dec 18, 2012 15:18
Mark Walsh Beauty and fashion brands are leading the way when it comes to doing digital business in China, according to the latest...
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From The Guardian- China and cars: a love story
Dec 15, 2012 14:57
Tania Branigan It is half a century since Zhang Jing’s father impressed the neighbours with a mark of his family’s...
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Mediapost- Covario Releases Q3 2012 Spend, CPC Analysis
Oct 30, 2012 0:31
Search engine marketing agency Covario released its third-quarter 2012 Global Paid Search Spend Analysis Thursday, revealing...
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From Adage- Beyond Beijing: Marketers, Agencies in China Target Lower Tiers
Jun 11, 2012 10:13
When marketing professionals in the West think about China, what cities come to mind? Chances are Beijing, Shanghai and possibly...
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AW-Tom Doctoroff JWT’s China chief on culture, communism and China’s modern consumer
Jun 8, 2012 12:16
Tom Doctoroff is one of the most influential Western ad men in the world’s fastest-growing major economy. The JWT Greater...
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Errata- how backdoors are built into microprocessors
May 29, 2012 8:59
Bogus story: no Chinese backdoor in military chip Today’s big news is that researchers have found proof of Chinese...
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From Vanity Fair- Inside the Eastern Rise of Weibo, China’s Twitter
Feb 22, 2012 16:48
I was working for the COO of Sina in 2008-9 when they were developing Weibo- the success of the platform was not in...
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China Has 500 Million Web Users, Half of Them Are Microbloggers
Jan 21, 2012 16:43
China has more than 513 million internet users, and nearly half of them are using microblogs – mostly Chinese microblogging...
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Submarine Cable Map- Explodes a few myths
Submarine Cable Map.
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A World Map of the Undersea Internet Cables
A Wikipedia entry states that only 1% of Internet data and voice traffic is transmitted through satellite links while the...
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Travel Marketers Unprepared for Flood of Chinese Tourists AdAge (S.E. Asia & ANZ already ahead of learning curve)
Link: Travel Marketers Unprepared for Flood of Chinese Tourists AdAge (S.E. Asia & ANZ already ahead of learning curve)...
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How Agencies Deal With Local Marketers in China | AdAge (Dont forget SOE’s)
Link: How Agencies Deal With Local Marketers in China | AdAge (Dont forget SOE’s) China’s advertising community...
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The Evolution of the Digital Agency: Integrated vs. Pure Play (Part II) | ClickZ.asia
Link: The Evolution of the Digital Agency: Integrated vs. Pure Play (Part II) | ClickZ.asia Traditional Advertising Agencies The...
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The Evolution of the Digital Agency: Integrated vs. Pure Play (Part I) | ClickZ.asia
Link: The Evolution of the Digital Agency: Integrated vs. Pure Play (Part I) | ClickZ.asia Distinguishing both agency models...
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The compelling rationale for learning Mandarin via infographics Pro Tip: Start young before you l
The compelling rationale for learning Mandarin via infographics Pro Tip: Start young before you leave further education and...
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The GM Story: How Business Really Gets Done in China | Global News – Advertising Age
Link: The GM Story: How Business Really Gets Done in China | Global News – Advertising Age China is the world’s...
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Chinese Car Brands’ Share Is Shrinking Without Incentives (Why branding is important)
Link: Chinese Car Brands’ Share Is Shrinking Without Incentives (Why branding is important) Backed by favorable tax...
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Microsoft signs search pact with China’s Baidu: Small scale opportunity
Link: Microsoft signs search pact with China’s Baidu: Small scale opportunity Google has exited the Chinese market...
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