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Forbes- The Biggest Mistakes Most U.S. Marketers Make In China–And How Some Are Learning From Them
This article is by Greg Paull, principal of R3, a global marketing consultancy focusing on agency relationships. It was a...
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HBR- Scaling Your UX Strategy
Robert Fabricant ……… In business today, “user experience” (or UX) has come to represent all...
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MP- Luxe Beauty Brands Style Digital Biz In China
Mark Walsh Beauty and fashion brands are leading the way when it comes to doing digital business in China, according to the latest...
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From The Guardian- China and cars: a love story
Tania Branigan It is half a century since Zhang Jing’s father impressed the neighbours with a mark of his family’s...
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Mediapost- Covario Releases Q3 2012 Spend, CPC Analysis
Search engine marketing agency Covario released its third-quarter 2012 Global Paid Search Spend Analysis Thursday, revealing...
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From Adage- Beyond Beijing: Marketers, Agencies in China Target Lower Tiers
When marketing professionals in the West think about China, what cities come to mind? Chances are Beijing, Shanghai and possibly...
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AW-Tom Doctoroff JWT’s China chief on culture, communism and China’s modern consumer
Tom Doctoroff is one of the most influential Western ad men in the world’s fastest-growing major economy. The JWT Greater...
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Errata- how backdoors are built into microprocessors
Bogus story: no Chinese backdoor in military chip Today’s big news is that researchers have found proof of Chinese...
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From Vanity Fair- Inside the Eastern Rise of Weibo, China’s Twitter
I was working for the COO of Sina in 2008-9 when they were developing Weibo- the success of the platform was not in...
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China Has 500 Million Web Users, Half of Them Are Microbloggers
China has more than 513 million internet users, and nearly half of them are using microblogs – mostly Chinese microblogging...
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Submarine Cable Map- Explodes a few myths
Submarine Cable Map.
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A World Map of the Undersea Internet Cables
A Wikipedia entry states that only 1% of Internet data and voice traffic is transmitted through satellite links while the...
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Travel Marketers Unprepared for Flood of Chinese Tourists AdAge (S.E. Asia & ANZ already ahead of learning curve)
Link: Travel Marketers Unprepared for Flood of Chinese Tourists AdAge (S.E. Asia & ANZ already ahead of learning curve)...
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How Agencies Deal With Local Marketers in China | AdAge (Dont forget SOE’s)
Link: How Agencies Deal With Local Marketers in China | AdAge (Dont forget SOE’s) China’s advertising community...
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The Evolution of the Digital Agency: Integrated vs. Pure Play (Part II) | ClickZ.asia
Link: The Evolution of the Digital Agency: Integrated vs. Pure Play (Part II) | ClickZ.asia Traditional Advertising Agencies The...
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The Evolution of the Digital Agency: Integrated vs. Pure Play (Part I) | ClickZ.asia
Link: The Evolution of the Digital Agency: Integrated vs. Pure Play (Part I) | ClickZ.asia Distinguishing both agency models...
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The compelling rationale for learning Mandarin via infographics Pro Tip: Start young before you l
The compelling rationale for learning Mandarin via infographics Pro Tip: Start young before you leave further education and...
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The GM Story: How Business Really Gets Done in China | Global News – Advertising Age
Link: The GM Story: How Business Really Gets Done in China | Global News – Advertising Age China is the world’s...
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Chinese Car Brands’ Share Is Shrinking Without Incentives (Why branding is important)
Link: Chinese Car Brands’ Share Is Shrinking Without Incentives (Why branding is important) Backed by favorable tax...
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Microsoft signs search pact with China’s Baidu: Small scale opportunity
Link: Microsoft signs search pact with China’s Baidu: Small scale opportunity Google has exited the Chinese market...

