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From Seth Godin- On making a ruckus in your industry
Apr 7, 2012 17:17
Bring forward a new idea or technology that disrupts and demands a response Change pricing dramatically Redefine a service...
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From Seth’s Blog- Extending the narrative
Mar 24, 2012 13:11
Did you wake up fresh today, a new start, a blank slate with resources and opportunities… or is today yet another day...
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Seth’s Blog: Horizontal marketing isn’t a new idea
But it is the new reality for just about every organization. Vertical marketing means the marketer (the one with money) is...
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Seth’s Blog: The honest broker
It really is a choice, one or the other. Either you happily recommend the best option for your customer, or you give preference...
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Seth’s Blog: Reconsidering Gartner’s Cycle of Hype
Jan 27, 2012 11:29
Reconsidering Gartner’s Cycle of Hype One theory of technology marketing and acceptance goes like this: A technology...
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Seth’s Blog: The pricing formula (S&S)
Years ago, my bosses and I needed to finalize the pricing for a new line of software I was launching. In the room we had...
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Seth’s Blog: Learning ‘leadership’ from Congress
Jan 19, 2012 19:01
The most frustrating thing for me in the SOPA/PIPA debate now winding down is how unnecessary the whole thing should have...
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Seth’s Blog: “How much are you going to tip?” aka Follow the leader
Have you ever been asked that question when splitting the check? There are two couples at the table, the waiter has brought...
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Seth’s Blog: The erosion in the paid media pyramid
Dec 27, 2011 17:03
Since the invention of media (the book, the record, the movie…), there’s been a pyramid of value and pricing...
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Seths Blog: The trap of social media noise
The trap of social media noise If we put a number on it, people will try to make the number go up. Now that everyone is...
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Seth’s Blog: Moving beyond impressions to value
Internet advertising is so cheap (particularly Facebook and run of site network buys) that just about anyone can afford...
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Seth’s Blog: Optimistic enthusiasm as a form of realism
How does your organization respond to new opportunities? Most companies launch new things, try out new initiatives, brainstorm...
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Seth’s Blog: The unreasonable client
Hhere are a few reasons to tolerate the customer who makes unreasonable demands: You promised you would She helps you raise...
