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Forbes- The Biggest Mistakes Most U.S. Marketers Make In China–And How Some Are Learning From Them
Mar 4, 2013 11:55
This article is by Greg Paull, principal of R3, a global marketing consultancy focusing on agency relationships. It was a...
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Econsultancy- 25% of Australian marketers say digital knowledge is poor
Feb 21, 2013 12:27
Findings from Econsultancy’s annual State of Digital Marketing in Australia report has revealed that the digital skills...
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HBR- Scaling Your UX Strategy
Jan 18, 2013 13:41
Robert Fabricant ……… In business today, “user experience” (or UX) has come to represent all...
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MP- Luxe Beauty Brands Style Digital Biz In China
Dec 18, 2012 15:18
Mark Walsh Beauty and fashion brands are leading the way when it comes to doing digital business in China, according to the latest...
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From The Guardian- China and cars: a love story
Dec 15, 2012 14:57
Tania Branigan It is half a century since Zhang Jing’s father impressed the neighbours with a mark of his family’s...
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Mediapost- Covario Releases Q3 2012 Spend, CPC Analysis
Oct 30, 2012 0:31
Search engine marketing agency Covario released its third-quarter 2012 Global Paid Search Spend Analysis Thursday, revealing...
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Pew- The Future of Corporate Responsibility
Jul 5, 2012 14:01
The moral obligations and competing values of corporations have been debated since the dawn of the Industrial Revolution:...
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From Adage- Beyond Beijing: Marketers, Agencies in China Target Lower Tiers
Jun 11, 2012 10:13
When marketing professionals in the West think about China, what cities come to mind? Chances are Beijing, Shanghai and possibly...
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AW-Tom Doctoroff JWT’s China chief on culture, communism and China’s modern consumer
Jun 8, 2012 12:16
Tom Doctoroff is one of the most influential Western ad men in the world’s fastest-growing major economy. The JWT Greater...
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Errata- how backdoors are built into microprocessors
May 29, 2012 8:59
Bogus story: no Chinese backdoor in military chip Today’s big news is that researchers have found proof of Chinese...
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HBR.com- Are You Targeting a Phantom Market?
May 12, 2012 15:20
Here’s a quick quiz for you. Is it easier to get A: 1% of a huge, established market? or B: 100% of a completely new...
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FromGIGAOM- Is the 1% rule dead? The BBC thinks so, but it’s wrong
May 9, 2012 10:50
If you’ve hung around the internet long enough, you may be familiar with the “One Percent Rule”. It’s the social...
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From Nielsen w/ POV from Frédéric Filloux- Consumer Trust in Online, Social and Mobile Advertising Grows
Apr 13, 2012 11:44
The explosion of social networks and consumer-generated media over the last few years continues to have a significant impact...
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From Nielsen Wire- The New Global, Socially Conscious Consumer
Apr 12, 2012 16:49
March 27, 2012 Around the world, companies have invested time, talent and treasure in social and environmental efforts for...
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How to Get More R.O.I. From Your Digital Marketing Investment
Apr 2, 2012 14:58
Prologue Back in 2010 I was living in China and consulting for a global pitch consultancy and wrote up a POV for their clients...
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From Vanity Fair- Inside the Eastern Rise of Weibo, China’s Twitter
Feb 22, 2012 16:48
I was working for the COO of Sina in 2008-9 when they were developing Weibo- the success of the platform was not in...
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From MCommerce Daily- Starbucks is worldwide leader in mobile payment transactions
Jan 31, 2012 8:39
Starbucks’ mobile payment app is helping drive more frequent purchases and contributing to the company’s revenue growth,...
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12 Tips for Selling to a Global Audience | Copyblogger
Time for a quick pop quiz … What percentage of online shoppers are from the United States? Better yet, what percentage...
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China Has 500 Million Web Users, Half of Them Are Microbloggers
Jan 21, 2012 16:43
China has more than 513 million internet users, and nearly half of them are using microblogs – mostly Chinese microblogging...
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Global SEO Challenge: Hreflang & Canonical Tags-(#SEW)
2011 was a fantastic year in international search marketing. We saw expansive campaigns, better structures, and even new...
