Home » Mobility
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The Rise of Chat Apps is making SMS seem LOL
The interwebs are abuzz on news of a new tipping point, even if the implications are still a little fuzzy for marketers;...
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RIP Payphone
Hongkiat, a website that occupies a dynamic niche focused on “features tips, tricks and tutorials for designers,...
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What’s the most popular colour & why over 50 million Americans care
Let it be said this blog does not shy away from tackling the most important issues of the day. KISSmetrics, who produce great...
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New survey says big ticket items being bought via mobile, smaller buys on the desktop
Mediapost has also dug into the recent 15miles/Neustar Localeze Sixth Annual Local Search Study and surfaced some interesting...
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Shanes Soapbox- Drawbridge looks to crack multiscreen user tracking, monetize mobile
Horror stories about mobile monetization litter the interwebs- there is plenty of supply but not so much demand and at unfortunate...
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Digiday- Second Screen is not Social TV
Alan Wolk …..While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact,...
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MP-Mobile Now Accounts For 8% Of Digital Video Viewing
Steve Smith, …….The share of overall digital video viewing time spent on smartphones and tablets doubled in 2012...
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CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns
Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
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Atlantic- Dark Social: We Have the Whole History of the Web Wrong
Alexis Madrigal Here’s a pocket history of the web, according to many people. In the early days, the web was just pages...
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SEL-Mobile App API As A Future Ranking Factor In Mobile Search Results
Michael Martin ….Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs...
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MP- Mobility: Marketers Must Adapt To Ecommerce, MCommerce Shifts
Laurie Sullivan Smartphones and tablets now drive one out of every three minutes spent with digital media. As digital consumers...
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Econsultancy- 7 techniques for providing a tablet optimised user experience
David Moth In ecommerce, tablets are now finally being recognised as an entirely distinct category than smartphones, so the...
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BI- Brands Don’t Read Up To 97% Of Tweets About Them (actually its just 4 FMCG-tailers in a study)
Jim Edwards A lot of companies — like Walmartand Target — use social media channels as customer relations tools....
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Econsultancy- three ‘lessons’ for luxury retailers in 2013
Cielo Lutino ……………..Online, luxury retailers struggle to keep up with the Kmarts and J.Crews...
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CZ- Content or Context – Which Is King?
Marko Muellner I’m a digital marketing nerd [I can relate] . I’m deeply fascinated by the intensely dynamic environment...
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Hongkiat- 13 Ways To Raise Your Mobile Content Game
Ben Terrill, Director of Customer Success for Mobify We recently analyzed data from more than 200 million visitors...
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Pew Internet- In-store Mobile Commerce During the 2012 Holiday Shopping Season
Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision...
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Shane Soapbox+ MP – Tablets Take A Higher Search Budget Percentage
Laurie Sullivan Search engine advertising continues to show healthy growth as spending in Q4 2012 grew 11% year-on-year (YoY),...
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CZ- ‘The 4 Most Important Online Advertising Opportunities in 2013′
[A Much better forecast that the previous post]SC In a flurry of end-of-year reports, analysts at places like Forrester and eMarketer have...
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CZ/Shanes Soapbox- 10 Digital Marketing Predictions for 2013
Michael Della Penna ……Each January brings a certain sense of excitement about what the coming year will bring....

