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The Rise of Chat Apps is making SMS seem LOL

May 2, 2013 13:49

The interwebs are abuzz on news of a new tipping point, even if the implications are still a little fuzzy for marketers;...
What’s the most popular colour & why over 50 million Americans care

Apr 5, 2013 21:40

Let it be said this blog does not shy away from tackling the most important issues of the day. KISSmetrics, who produce great...
CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns

Feb 25, 2013 12:44

Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
CZ- Content or Context – Which Is King?

Feb 8, 2013 10:43

Marko Muellner I’m a digital marketing nerd [I can relate] . I’m deeply fascinated by the intensely dynamic environment...
CZ- ‘The 4 Most Important Online Advertising Opportunities in 2013′

Jan 17, 2013 18:18

[A Much better forecast that the previous post]SC In a flurry of end-of-year reports, analysts at places like Forrester and eMarketer have...
Digiday- 5 Mobile Ad Campaigns That Worked

Jan 14, 2013 18:54

Giselle Abramovic….. Mobile ads get knocked all the time. The cynics say mobile ads haven’t yet lived up to expectations. But...
CZ- 63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study

Dec 21, 2012 10:21

Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau...
MP- Users Prefer Mobile (on phone) Video At Home

Dec 13, 2012 14:44

Mark Walsh ….When it comes to the rise of two-screen viewing, much of the discussion has focused on tablets as the...
CZ- 10 Relationship-First Mobile Marketing Best Practices

Dec 12, 2012 12:55

Michael Della Penna There is little doubt that mobile marketing has become the dream channel for marketers. Not only is it...
CZ Data Insider- Targeting The App Habit? Avoid Mondays

Dec 9, 2012 18:54

Smartphones have proliferated so quickly and woven themselves into everyday habits so thoroughly, it is easy to forget that...
Mediapost- Jumptap: Targeting Both Place And Time Critical To Mobile Ad Effectiveness

Nov 27, 2012 19:55

As initially reported in MoBlog on November 2, Context just isn’t what it used to be. Remember when the term referred...
Mediapost- Study: Mobile Rich Media, Video Converge

Nov 9, 2012 13:25

New data from Rhythm NewMedia shows an increasingly intertwined relationship between rich media and video in mobile advertising....
Shane’s Soapbox- Trust in Advertising – Paid, Owned and Earned Study- bad news for mobile

Sep 17, 2012 17:50

Before we get to the survey result and analysis, its worth highlighting imho what is happening at either end of the consumer...
eMarketer- The Economist App Replicates Print’s ‘Lean-Back’ Experience

Jul 17, 2012 10:32

A N I N T E R V I E W W I T H :Oscar GrutManaging Director Economist Digital In addition to his job as managing...
eMarketer- Smart Device Screen Size Has Little Effect on Clickthroughs

Jun 12, 2012 9:15

Ads on Apple, Amazon products engage users better When offered a choice of device, those seeking to browse the internet...
JCPenney broadens advertising via Hulu Plus mobile app – MCommerce Daily

Mar 21, 2012 18:02

March 21, 2012 The JCPenney mobile ad Department store chain JCPenney is running mobile ads inside the Hulu Plus...
What to expect on the forefront of mobile commerce-enabled advertising – Mobile Commerce Daily

Feb 12, 2012 11:32

Mobile advertising is growing at a rapid pace and is moving beyond static campaigns, according to industry experts. More...