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The Rise of Chat Apps is making SMS seem LOL
The interwebs are abuzz on news of a new tipping point, even if the implications are still a little fuzzy for marketers;...
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What’s the most popular colour & why over 50 million Americans care
Let it be said this blog does not shy away from tackling the most important issues of the day. KISSmetrics, who produce great...
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CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns
Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
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CZ- Content or Context – Which Is King?
Marko Muellner I’m a digital marketing nerd [I can relate] . I’m deeply fascinated by the intensely dynamic environment...
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CZ- ‘The 4 Most Important Online Advertising Opportunities in 2013′
[A Much better forecast that the previous post]SC In a flurry of end-of-year reports, analysts at places like Forrester and eMarketer have...
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Digiday- 5 Mobile Ad Campaigns That Worked
Giselle Abramovic….. Mobile ads get knocked all the time. The cynics say mobile ads haven’t yet lived up to expectations. But...
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CZ- 63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study
Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau...
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MP- Users Prefer Mobile (on phone) Video At Home
Mark Walsh ….When it comes to the rise of two-screen viewing, much of the discussion has focused on tablets as the...
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CZ- 10 Relationship-First Mobile Marketing Best Practices
Michael Della Penna There is little doubt that mobile marketing has become the dream channel for marketers. Not only is it...
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CZ Data Insider- Targeting The App Habit? Avoid Mondays
Smartphones have proliferated so quickly and woven themselves into everyday habits so thoroughly, it is easy to forget that...
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Mediapost- Jumptap: Targeting Both Place And Time Critical To Mobile Ad Effectiveness
As initially reported in MoBlog on November 2, Context just isn’t what it used to be. Remember when the term referred...
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Mediapost- Study: Mobile Rich Media, Video Converge
New data from Rhythm NewMedia shows an increasingly intertwined relationship between rich media and video in mobile advertising....
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Shane’s Soapbox- Trust in Advertising – Paid, Owned and Earned Study- bad news for mobile
Before we get to the survey result and analysis, its worth highlighting imho what is happening at either end of the consumer...
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eMarketer- The Economist App Replicates Print’s ‘Lean-Back’ Experience
A N I N T E R V I E W W I T H :Oscar GrutManaging Director Economist Digital In addition to his job as managing...
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eMarketer- Smart Device Screen Size Has Little Effect on Clickthroughs
Ads on Apple, Amazon products engage users better When offered a choice of device, those seeking to browse the internet...
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JCPenney broadens advertising via Hulu Plus mobile app – MCommerce Daily
March 21, 2012 The JCPenney mobile ad Department store chain JCPenney is running mobile ads inside the Hulu Plus...
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What to expect on the forefront of mobile commerce-enabled advertising – Mobile Commerce Daily
Mobile advertising is growing at a rapid pace and is moving beyond static campaigns, according to industry experts. More...

