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CZ- Driving Results Throughout the Marketing Funnel

Mar 17, 2013 18:26

Krista Neher I recently heard an SEO-turned-social-media speaker talk about how to use social media to get people to buy....
Shanes Soapbox- Use Showrooming to your Advantage

Feb 1, 2013 12:02

[The widespread panic that has broken out about showrooming is a little reminiscent of the late 90's meltdown. Sure,...
Pew Internet- In-store Mobile Commerce During the 2012 Holiday Shopping Season

Jan 31, 2013 19:54

Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision...
CZ- Big Data 101: Use Web Data to Understand Customer Intent

Jan 14, 2013 12:38

Stephanie Miller What do our customers really want?” It had been nearly impossible to gain such insight in the past....
SocialGraf- Aditive Says “It Takes Two”

Jan 4, 2013 15:03

One way to measure the ROI of social advertising on Facebook is by incorporating a social element into promotions, for example...
Chief Marketer-Showrooming: Theft or Opportunity?

Dec 21, 2012 23:00

Just after last year’s holiday shopping season, the term “showrooming” entered the business lexicon. Showrooming...
IRetailer- 43% of U.S. adults participate in showrooming

Dec 19, 2012 15:29

43% of U.S. adults have participated in showrooming, according to a new survey of 2,249 consumers conducted by the Harris...
MP-Tablets Rank Highest In Customer Experience For Searching

Dec 16, 2012 15:03

Consumers prefer tablets for searching and browsing, but not buying. Frustration in the user interface accounts for closed...
ClickZ- Creating Offers That Work With Neuromarketing Secrets

Oct 22, 2012 13:24

The brain is truly the last frontier. Despite our focus on the “logical” brain, it turns out that 95 percent...
HBR- Three Myths about What Customers Want

May 29, 2012 9:31

Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much...
What’s the point?

Feb 26, 2012 10:33

Disclosure: For 20 yrs I was one of the print industries best customers – these days twitter on my phone has supplanted...
Can Target discourage price comparison shopping? – MCommerce Daily

With price comparison shopping increasingly popular these days, Target wants to discourage its customers from engaging in...
From Martin Lindstrom-Thou Shalt Covet What Thy Neighbor Covets

Many of us spend our days–or at least part of them–quietly cursing our fellow human beings. The guy in the Hummer who...
From BBC: The truth about supermarket ‘bargains’

Britain’s biggest supermarkets spend a lot of advertising money telling us they offer great value. But an investigation...
From KISSmetrics: How colour effects purchase decision making

Dec 28, 2011 11:52
Buy Local, Eat Local, Think Local and Live Longer – Shanes Soapbox

Dec 21, 2011 17:12

Over the past couple months, inspired by the combination of a few episodes of Extreme Couponing and the rapid advances in...
In-Store Monthly: The Las Vegas Problem: Trying To Get Customers In-Store To Stay In-Store

In the golden days of retail (which is always 15 years before that phrase is uttered), the trick was getting customers into...
How to Sanely Slash Prices Like a Crazy Person | ClickZ

Thanksgiving is, of course, the American holiday that takes place on the third Thursday of November every year and is meant...
Consumers Comparison Shop Using a Variety of Channels

Nov 4, 2011 19:59

comScore recently released the results of a study on U.S. consumer buy down behavior in the aftermath of the most recent...
StorefrontBacktalk #Sears’ #Local #E-Commerce Move Trying To Change Consumer Behavior

Sears on Wednesday (Oct. 26) made its local-only E-Commerce move, rolling out two new sites (searslocalad.com and kmartlocalad.com)...