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What’s the most popular colour & why over 50 million Americans care
Let it be said this blog does not shy away from tackling the most important issues of the day. KISSmetrics, who produce great...
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KISSMetrics- How to Run A/B Tests That Give Your Business Big Wins (101)
So you’ve decided to jump into A/B testing. And it sounds like the salvation you’ve been dreaming of. What’s not to...
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Small Biz Trends- How to Choose the Right SEO Tactics for Your Small Business
Different people often describe different SEO tactics in different ways, but at a high level we can think about SEO in two...
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Chief Marketer- Email Trends: The Importance of Tap Errors, Alt Tags and Mobile Design
Forty-eight percent of primary email opens today are on a mobile device, and 87% of C-level executives check the majority...
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ClickZ- Importance of URL Naming Convention for Websites (uber exciting)
A website is made up of many web pages. Each web page can be reached by users through at least a single uniform resource...
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Jeff Saurik @ MeasuringUsability.com- 9 Biases In Usability Testing
Usability testing is artificial. We do the best we can to simulate a scenario that is as close to what users would actually...
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Smartinsights.com-The Perfect Landing Page. Landing page examples and 12 tips
Most discussion of web design in companies who don’t know the power of landing pages still tends to focus on the home page....
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From Hubspot- Why Landing Pages Are an Indispensable Part of Marketing
Any savvy inbound marketer “gets” that once you’ve done all that hard work to get visitors to your website,...
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How to Instantly Transform Your Landing Page Images from Good to Great | Copyblogger
et’s say you place a photo of a client on your landing page. Just the photo. No client name. No title, or business name....
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10 Form Optimization Tips For Landing Pages- SEL
1. Include A Privacy Line In general, a privacy line below the form helps with overall conversions. Try something like...
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28 Simple Marketing Tests to Launch in 2012
When you hear about A/B testing, it’s often generically associated with testing landing pages. But what exactly can...
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SAI: 5 Tools to Make Your Business Seem Bigger Online
1. ReTargeter Traditionally, running ad campaigns on large news sites in order to reach millions of potentially qualified...
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Optify Adds Optimized Landing Pages and Social Sharing -(#SEW)
Optify has launched new landing pages and one-click social sharing features, designed to help marketers improve campaign...
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Accurately Counting Your Chickens before They Hatch: How Aligning Pre-Test Scores and Marketing Mix Modeling Outcomes Enhances Actionability (comScore Voices)
Accurately Counting Your Chickens before They Hatch: How Aligning Pre-Test Scores and Marketing Mix Modeling Outcomes Enhances...
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Understanding Google’s Latest Landing Page Quality Score Release
As Pamela Parker described at SEL recently, Google has announced that going forward, landing page quality will be a larger...
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5 Easy Landing Page Tests- SEL
Before getting started with landing page testing, it’s important to ensure the following: Identify testing goals. Are...
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The Anatomy of a Perfect Landing Page – Formstack – StumbleUpon
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5 Best Practices for Website A/B Testing
As a marketer, A/B tests and multivariate testing are a great way for your business to optimize web pages and generate...
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Social Conversions – The Launch Story of BO.LT | ClickZ
Nobody in this industry has been in the conversion rate optimization game as long as my brother Jeffrey and me. Yet, brothers...

