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Whats in your wallet? LinkedIn would like to know

May 13, 2013 0:29

Investment in social media marketing by financial services companies has exhibited a boom/bust cycle over the last few years....
The Rise of Chat Apps is making SMS seem LOL

May 2, 2013 13:49

The interwebs are abuzz on news of a new tipping point, even if the implications are still a little fuzzy for marketers;...
If a tree falls in a forest and no one is around to hear it, does it make a sound? [UPDATED]

Apr 24, 2013 20:50

UPDATE 4/26/13 via Marketing Land: Google has just obtained accreditation by the MRC for its viewability measurement solution...
Are you talented and unmotivated by your job? If you are, your not alone, new survey says

Apr 15, 2013 17:18

I bring you interesting news from noted capitalist tribune Forbes that talented people are clock watchers that don’t...
What’s the most popular colour & why over 50 million Americans care

Apr 5, 2013 21:40

Let it be said this blog does not shy away from tackling the most important issues of the day. KISSmetrics, who produce great...
New survey says big ticket items being bought via mobile, smaller buys on the desktop

Apr 3, 2013 14:18

Mediapost has also dug into the recent 15miles/Neustar Localeze Sixth Annual Local Search Study and surfaced some interesting...
Shanes Soapbox- Drawbridge looks to crack multiscreen user tracking, monetize mobile

Mar 24, 2013 17:24

Horror stories about mobile monetization litter the interwebs- there is plenty of supply but not so much demand and at unfortunate...
Shanes Soapbox- Linkedin has a new ad unit (huzzah!)

Mar 17, 2013 19:38

I was originally going to be lazy and do a cut and paste job on this story but being Adweek theres a fair bit of fluff and...
CZ- Brand gTLD Strategies: Evolution of TV and Internet Content Distribution

Mar 2, 2013 14:53

Jennifer Wolfe Most people access the majority of their television content from a cable box or satellite provider hooked...
CZ- Grey Poupon’s Spot-On Social Media Strategy

Mar 1, 2013 19:04

Susan Kuchinskas After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from...
CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns

Feb 25, 2013 12:44

Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
CZ-What’s the Most Powerful Use of Big Data for (B2B) Lead Generation Marketing in 2013?

Feb 23, 2013 16:58

Thad Kahlow What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution -...
Shane’s Soapbox- What We Talk About When We Talk About “Social”

Feb 23, 2013 13:52

[I'm clueless really, its all a jumble of labels claiming to be the catchall for what used to be word of mouth marketing....
Econsultancy- 25% of Australian marketers say digital knowledge is poor

Feb 21, 2013 12:27

Findings from Econsultancy’s annual State of Digital Marketing in Australia report has revealed that the digital skills...
Adage- Twitter: One Agency CEO’s Experiment With Promoted Tweets

Feb 21, 2013 11:51

[No conversation topic is of more interest to marketers ( even here in Silicon Valley) than 'so how does twitter work?' Having...
Econsultancy- Audience buying: why it demands always-on investment

Feb 16, 2013 16:22

Eugene Becker The accelerating media transformation is rapidly redefining the relationship between brands and consumers....
TC- Twitter Study Shows Its Mobile-First Users Are Younger, More Engaged And Easier To Market To

Feb 15, 2013 19:51

Twitter released the details of a new study about its “primary mobile users,” or those who engage with Twitter more...
BI- Brands Don’t Read Up To 97% Of Tweets About Them (actually its just 4 FMCG-tailers in a study)

Feb 9, 2013 13:17

Jim Edwards A lot of companies — like Walmartand Target — use social media channels as customer relations tools....
Econsultancy- three ‘lessons’ for luxury retailers in 2013

Feb 8, 2013 16:56

Cielo Lutino ……………..Online, luxury retailers struggle to keep up with the Kmarts and J.Crews...
CZ- Content or Context – Which Is King?

Feb 8, 2013 10:43

Marko Muellner I’m a digital marketing nerd [I can relate] . I’m deeply fascinated by the intensely dynamic environment...