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The Rise of Chat Apps is making SMS seem LOL
May 2, 2013 13:49
The interwebs are abuzz on news of a new tipping point, even if the implications are still a little fuzzy for marketers;...
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Social linking in Emails generates significant ROI
Mar 30, 2013 13:45
More evidence that netizens like to share, this time from within their inbox, with a tidy uptick in CTR of 168% for marketers...
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CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns
Feb 25, 2013 12:44
Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
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TC- Twitter Study Shows Its Mobile-First Users Are Younger, More Engaged And Easier To Market To
Feb 15, 2013 19:51
Twitter released the details of a new study about its “primary mobile users,” or those who engage with Twitter more...
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socialmediaexaminer- 21 Social Media Marketing Tips From Pros
Feb 13, 2013 18:02
Cindy King Are you struggling to keep up to date with the best social media marketing tips? Would you like to know how to...
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CZ- What Is a Good Click-Through Rate for PPC? (for what its worth)
Jan 28, 2013 11:35
Lisa Raehsler A commonly asked question in pay-per-click (PPC) advertising is “what is a good click-through rate (CTR)?”...
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Forbes- Facebook Is Recycling Your Likes To Promote Stories You’ve Never Seen To All Your Friends
Jan 23, 2013 16:38
Anthony Wing Kosner If Facebook‘s new Graph Search feature has you thinking a little harder about what you’ve “liked”...
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TC- Facebook’s “Dirty Likes” May Mislead Graph Search Initially, But Facebook Has Other Good Signals, Too
Jan 21, 2013 18:10
SARAH PEREZ Apparently I “like” OfficeMax, Folgers, JCPenney, Kraft and several other big-name brands. At least, according...
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Forbes- Facebook Graph Search Is A Disruptive Minefield Of Unintended Consequences
Jan 20, 2013 16:08
Anthony Wing Kosner Facebook’s new Graph Search feature is both a bigger and a smaller story than what most observers...
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CZ- ‘The 4 Most Important Online Advertising Opportunities in 2013′
Jan 17, 2013 18:18
[A Much better forecast that the previous post]SC In a flurry of end-of-year reports, analysts at places like Forrester and eMarketer have...
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Hongkiat- 3 Facebook “Like Button” Tricks You May Not Know
Jan 16, 2013 10:36
The Facebook ‘Like’ button is a powerful tool you can utilize to increase the fan base for your brands, companies and...
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Mashable- Facebook Unveils a Smarter Search Engine
Jan 15, 2013 12:41
Chris Taylor ………Now we know what Facebook is building: a better internal search system. Speaking at...
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MP- Mobile Advertising: Lucrative With Right Strategy
Jan 15, 2013 9:56
Diane Mermigas…… Time for a reality check on the flashy Consumer Electronics Show and the robust mobile revenue...
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CZ- Consumers Prefer to Do Business With Social Brands
Dec 21, 2012 18:17
James Dohnert A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely...
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Silverpop- Social Login: A Data Capture Game Changer
Oct 25, 2012 22:52
With search cost-per-click (CPC) rates starting to rise again in many industries, it’s important to make sure you are...
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Mediapost- MTV: Youngest Millennials Flee To Twitter
Oct 18, 2012 20:09
Few brands are as clued in to what Gen Y is thinking as is MTV, with its sweet spot of 18 to 24. But increasingly, the company...
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Shane Soapbox- Why the bread roll’s are now $0.99 for marketers at the Facebook lunch buffet
Oct 16, 2012 12:48
These no such thing as a free lunch in marketing, at least in the long run. Advertisers have been feasting at an all you...
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Shane Soapbox- The future will be televised
Sep 20, 2012 13:50
Looking at the demographic profiles (Pew Internet Study results below) of each of the leading social networks, there are...
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BI-This Is How Facebook Is Tracking Your Internet Activity
Sep 14, 2012 11:39
Facebook really is watching your every move online. In testing out a new diagnostic tool called Abine DNT+, we noticed...
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Digiday- How Facebook Just Became Critical for B2B (And a privacy nightmare)
Sep 14, 2012 11:23
Facebook is suddenly a critical channel for business-to-business marketers and could ultimately be even more important and...
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