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Digiday- Are Most Major Brands’ Twitter Followers Fake?
Sep 2, 2012 21:34
Despite talk of measuring “engagement” and “interactions,” success on social platforms is often crudely judged by...
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Pando Daily-Brilliant POV by Nat Kausik: Demand Fulfillment WIN, Demand Generation FAIL
Aug 29, 2012 13:51
Groupon, Yahoo and Facebook are three companies with very different businesses. Yahoo is now a sad giant. Groupon, love them...
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mthink- Facebook Mobile Ads Delivering $10 eCPM (all may not be lost)
Aug 8, 2012 15:58
TBG Digital reports that Facebook’s mobile-only Sponsored Stories ad format is getting 1.14% CTR, $0.86 CPC and $9.86...
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CLickZ- LinkedIn, Instagram Join Disruptive Campaign for Social B2B Brand
Jul 19, 2012 13:35
Just as Facebook, Twitter, and other social media transformed the way people network in their personal lives, similar transformational...
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eMarketer- The Ripple Effect of Following a Brand on Social Media
Jul 10, 2012 9:53
JULY 10, 2012 Nearly one-fifth of US internet users would buy a brand if a friend followed that company on social media Consumers...
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eMarketer- Facebook Advertisers Find Better Payoff with Sponsored Stories
Jun 12, 2012 9:23
Facebook’s social ads projected to account for half of the social network’s ad budgets by end of year Social ads...
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ClickZ- B2B Brand Says Facebook Ads Drove Sales
Jun 4, 2012 10:19
HubSpot, a B2B marketing software firm, said its Facebook ads during Q1 2012 lifted its sales from the social site by 71...
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Techcrunch- Silicon Valley Can Do Better Than Facebook
May 20, 2012 17:48
Editor’s Note: Alexander Haislip is a marketing executive with cloud-based server automation startup ScaleXtreme and...
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From ClickZ- Online Marketing in the Age of Agility
May 2, 2012 15:01
Pay-per-click (PPC) advertising is not at all like a Ronco Grill! If you just set it and forget it you can also kiss your...
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From Adage- How You Can Take Advantage of Facebook’s Ad Cycle
Apr 24, 2012 14:42
Everyone working in advertising is aware of the seasonal shifts in media prices and competitiveness. Advertisers want to...
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From ClickZ- How Domino’s Facebook Ads Sold Pizzas Worldwide
Apr 11, 2012 11:23
Facebook helped Domino’s complete 542,000 online orders on Dec. 8, 2011, celebrating the brand’s 51st birthday...
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77 Percent Of Us Want To Get Marketing Messages Via Email (only 4% pick Facebook)
Apr 8, 2012 16:16
If you’re involved in marketing, you’d better be using email to send promotional messages to your customers. It doesn’t...
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From Simply Measured- The Impact of Facebook Timeline for Brands [Study]
Mar 27, 2012 15:28
On February 29th (just over three weeks ago!) Facebook announced the upgrade that brands had been eagerly waiting for:...
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Walk the walk to talk the talk
Mar 8, 2012 13:24
I see this call to action every time I visit my gym, its on the front door, you can’t miss it. I would happily give...
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New (sic) Killer Facebook Broad Targeting Options – Search Engine Watch
Feb 22, 2012 12:28
Creating Facebook targeting segments can be a bit of a pain in the you-know-where, which made Facebook’s Broad Category...
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“Pinning” Has to Become Bigger Than “Liking”
Feb 18, 2012 9:53
Pinterest has officially become a household social networking name in the U.S. As we’ve already reported, the majority...
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Facebook Starts Turning Listen, Read, and Watch Stories Into Ads | TechCrunch
Feb 16, 2012 16:49
When you listen, read, or watch through a Facebook Open Graph app, a few of your friends hear about through the news...
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Countries Ranked By How Expensive It Is To Advertise There On Facebook
anigans, a company that offers Facebook ad campaign management, ranked the world’s countries on the cost-per-click...
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Why most Facebook users get more than they give | Pew Research
Most Facebook users receive more from their Facebook friends than they give, according to a new study that for the first...
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One Of The First News Articles Ever Written About Facebook
Eight years ago, The Harvard Crimson wrote about a site made by Harvard student Mark Zuckerberg called Facebook. From...
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