Home » Trends
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The Rise of Chat Apps is making SMS seem LOL
May 2, 2013 13:49
The interwebs are abuzz on news of a new tipping point, even if the implications are still a little fuzzy for marketers;...
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RIP Payphone
Apr 28, 2013 19:05
Hongkiat, a website that occupies a dynamic niche focused on “features tips, tricks and tutorials for designers,...
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Are you talented and unmotivated by your job? If you are, your not alone, new survey says
Apr 15, 2013 17:18
I bring you interesting news from noted capitalist tribune Forbes that talented people are clock watchers that don’t...
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New survey says big ticket items being bought via mobile, smaller buys on the desktop
Apr 3, 2013 14:18
Mediapost has also dug into the recent 15miles/Neustar Localeze Sixth Annual Local Search Study and surfaced some interesting...
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Digiday- Second Screen is not Social TV
Mar 23, 2013 18:43
Alan Wolk …..While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact,...
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CZ- Microsoft Advertising Defines the 4 Pathways to Multi-Screening
Mar 22, 2013 19:45
Matt Kapko Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary...
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Marketingland- Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)
Mar 13, 2013 17:32
Matt McGee Twitter’s all-out assault on potential advertisers continued today with the latest in a series of blog posts...
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MP-Mobile Now Accounts For 8% Of Digital Video Viewing
Feb 28, 2013 17:06
Steve Smith, …….The share of overall digital video viewing time spent on smartphones and tablets doubled in 2012...
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TC- Twitter Study Shows Its Mobile-First Users Are Younger, More Engaged And Easier To Market To
Feb 15, 2013 19:51
Twitter released the details of a new study about its “primary mobile users,” or those who engage with Twitter more...
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Pew Internet: Social Networking Trends as of Dec 2012
Feb 14, 2013 18:23
Highlights of the Pew Internet Project’s research related to social networking. (Note: This page will be updated whenever...
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Monday Note- The Next Big Thing: Big Missing Pieces
Feb 10, 2013 19:01
Edited by Frederic Filloux by Jean-Louis Gassee Looking for next big wave of products or services, for something as...
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BI- Brands Don’t Read Up To 97% Of Tweets About Them (actually its just 4 FMCG-tailers in a study)
Feb 9, 2013 13:17
Jim Edwards A lot of companies — like Walmartand Target — use social media channels as customer relations tools....
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Econsultancy-Top 100 brands see huge growth in Google+ and YouTube in 2012
Feb 8, 2013 16:34
Heather Taylor It’s not surprising that Google+ adoption has increased over the past year as Google has integrated...
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gigaom- The future of search is gravitational: Content will come to you
Feb 8, 2013 16:17
Derrick Harris Call it “anticipatory computing,” or “information gravitation” or whatever you want, but it appears...
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Pew Internet- In-store Mobile Commerce During the 2012 Holiday Shopping Season
Jan 31, 2013 19:54
Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision...
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CZ- What Is a Good Click-Through Rate for PPC? (for what its worth)
Jan 28, 2013 11:35
Lisa Raehsler A commonly asked question in pay-per-click (PPC) advertising is “what is a good click-through rate (CTR)?”...
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MP- Social Media Affects Purchase Decisions, ARF Finds (!)
Jan 23, 2013 17:44
Social media has a measurable impact on consumer purchase decisions, according to a new study from the Advertising Research...
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CZ- ‘The 4 Most Important Online Advertising Opportunities in 2013′
Jan 17, 2013 18:18
[A Much better forecast that the previous post]SC In a flurry of end-of-year reports, analysts at places like Forrester and eMarketer have...
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CZ/Shanes Soapbox- 10 Digital Marketing Predictions for 2013
Jan 17, 2013 17:39
Michael Della Penna ……Each January brings a certain sense of excitement about what the coming year will bring....
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TheVerge- Better than Nielsen: Twitter breaks down TV behavior by demographics, device, and genre
Jan 15, 2013 14:27
Tim Carmody …..Twitter has released a twenty-page booklet for advertisers on trends in television viewing and Twitter...
