2012 - Social Media Circus

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Pew Internet- In-store Mobile Commerce During the 2012 Holiday Shopping Season

Jan 31, 2013 19:54

Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision...
CZ- What Is a Good Click-Through Rate for PPC? (for what its worth)

Jan 28, 2013 11:35

Lisa Raehsler A commonly asked question in pay-per-click (PPC) advertising is “what is a good click-through rate (CTR)?”...
TheVerge- Better than Nielsen: Twitter breaks down TV behavior by demographics, device, and genre

Jan 15, 2013 14:27

Tim Carmody …..Twitter has released a twenty-page booklet for advertisers on trends in television viewing and Twitter...
CZ- 7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]

Dec 24, 2012 14:39

Heidi Cohen …….As social media matures, it’s no longer a test outside of your budget. Adding to this pressure,...
CZ- Consumers Prefer to Do Business With Social Brands

Dec 21, 2012 18:17

James Dohnert A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely...
CZ- 63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study

Dec 21, 2012 10:21

Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau...
IRetailer- 43% of U.S. adults participate in showrooming

Dec 19, 2012 15:29

43% of U.S. adults have participated in showrooming, according to a new survey of 2,249 consumers conducted by the Harris...
MP Vidblog- AOL Video Survey- Stick to short pre-rolls and short video

Dec 18, 2012 15:02

P.J. Bednarski ……..According to new research commissioned by Aol, consumers would rather be pitched prior to...
MP-Tablets Rank Highest In Customer Experience For Searching

Dec 16, 2012 15:03

Consumers prefer tablets for searching and browsing, but not buying. Frustration in the user interface accounts for closed...
MP- Users Prefer Mobile (on phone) Video At Home

Dec 13, 2012 14:44

Mark Walsh ….When it comes to the rise of two-screen viewing, much of the discussion has focused on tablets as the...
CZ- Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?

Dec 12, 2012 15:19

Hollis Thomases …..I recently saw two articles published almost simultaneously by one publication and the juxtaposition...
Mediapost- Email Consumption Soars On Mobile

Dec 9, 2012 19:00

There is ample research about emails increasingly being opened on mobile devices. That brings challenges for marketers in...
CZ Data Insider- Targeting The App Habit? Avoid Mondays

Dec 9, 2012 18:54

Smartphones have proliferated so quickly and woven themselves into everyday habits so thoroughly, it is easy to forget that...
CZ- 40% of Brands Using DMPs But Emphasize Internal Data

Dec 5, 2012 13:58

Susan Kuchinskas A survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand...
GiGAOM- How mobile is taking over our computing load, hour by hour

Nov 27, 2012 0:13

Although mobile has been coming on strong as a primary means of computing, it still lags overall desktop internet usage....
ClickZ- Rumours of eMail’s demise are greatly exaggerated

Nov 9, 2012 13:13

Back when the Internet was called DARPANet and no one had heard of Axe body wash, some said that “Only Nixon could...
Marketingcharts.com – More Companies Agree on Big Data’s Benefits Than Its Definition

Nov 6, 2012 15:37

Almost two-thirds of professionals around the world say that the use of information (including big data) and analytics is...
Mediapost- Advertisers Vent On Agencies

Nov 5, 2012 13:04

A new online survey among 1,900 business leaders in marketing, media, and procurement by Avidan Strategies, reported in Forbes,...
Mediapost- Covario Releases Q3 2012 Spend, CPC Analysis

Oct 30, 2012 0:31

Search engine marketing agency Covario released its third-quarter 2012 Global Paid Search Spend Analysis Thursday, revealing...
Mediapost- Kenshoo Paid Search Trends Report (Ying is turning into a media plan must have)

Oct 29, 2012 19:12

According to a new study by Kenshoo, “Global Search Advertising Trends,” paid search budgets are significantly higher...