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Atlantic- How Memes Are Orchestrated by the Man

Mar 30, 2013 18:07

KEVIN ASHTON Google's trend charts of the phrase "Harlem Shake" are seismic. No one looked for the words...
MediaTel- Beyond the B in RTB

Mar 26, 2013 12:54

Last week the advertising industry was out in force. Ad Week Europe was a great festival of all that's good...
Digiday- Second Screen is not Social TV

Mar 23, 2013 18:43

Alan Wolk …..While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact,...
Pandodaily: How YouTube is casually beating other social networks on multiple fronts

Mar 22, 2013 19:23

The amorphous blob that it is YouTube announced last night that it has passed 1 billion monthly users, joining Facebook and Google –...
CZ- Grey Poupon’s Spot-On Social Media Strategy

Mar 1, 2013 19:04

Susan Kuchinskas After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from...
MP-Mobile Now Accounts For 8% Of Digital Video Viewing

Feb 28, 2013 17:06

Steve Smith, …….The share of overall digital video viewing time spent on smartphones and tablets doubled in 2012...
Econsultancy-Top 100 brands see huge growth in Google+ and YouTube in 2012

Feb 8, 2013 16:34

Heather Taylor It’s not surprising that Google+ adoption has increased over the past year as Google has integrated...
Nielsen- State of the Media: The Social Media Report 2012

Jan 18, 2013 12:48

[Myspace is still in the game with almost 20M monthly uniques, which is sitting at #9 in the rankings and a few million short...
CZ- ‘The 4 Most Important Online Advertising Opportunities in 2013′

Jan 17, 2013 18:18

[A Much better forecast that the previous post]SC In a flurry of end-of-year reports, analysts at places like Forrester and eMarketer have...
TheVerge- Better than Nielsen: Twitter breaks down TV behavior by demographics, device, and genre

Jan 15, 2013 14:27

Tim Carmody …..Twitter has released a twenty-page booklet for advertisers on trends in television viewing and Twitter...
MP- Experts Mull The TV Of Tomorrow

Jan 11, 2013 13:09

[ TV has just had a banner year (no pun intended) revenue wise- the idea that the end user only need pay for the shows/ channels...
CZ- 63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study

Dec 21, 2012 10:21

Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau...
MP Vidblog- AOL Video Survey- Stick to short pre-rolls and short video

Dec 18, 2012 15:02

P.J. Bednarski ……..According to new research commissioned by Aol, consumers would rather be pitched prior to...
MP- Users Prefer Mobile (on phone) Video At Home

Dec 13, 2012 14:44

Mark Walsh ….When it comes to the rise of two-screen viewing, much of the discussion has focused on tablets as the...
AllThingsD- What if Social TV Is Less Social Than We Think?

Nov 27, 2012 19:15

Most “social TV” apps want you to hang out with them instead of gabbing about TV on the social networks you’re already...
Mediapost- Study: Mobile Rich Media, Video Converge

Nov 9, 2012 13:25

New data from Rhythm NewMedia shows an increasingly intertwined relationship between rich media and video in mobile advertising....
Medipost- The Netflix Effect: In A Multi-Screen World, Being Seamless Is The Next Big Task

Sep 28, 2012 14:30

When people use multiple screens throughout the day to accomplish a task, the smartphone is most often the starting point,...
Shane’s Soapbox- Trust in Advertising – Paid, Owned and Earned Study- bad news for mobile

Sep 17, 2012 17:50

Before we get to the survey result and analysis, its worth highlighting imho what is happening at either end of the consumer...
Pew- The rise of the ‘connected viewer’— (52%) of adult cell phone owners use their phones watching TV (media meshing)

Aug 8, 2012 15:40

Television’s solitary screen is being supplemented by multi-screen interactivity. Half of all adult cell owners (52%) have...
eMarketer- As Online Video Campaigns Ramp Up, Metrics Present a Challenge

Jul 17, 2012 9:31

Advertisers rely on views, brand lift and sales impact at almost the same levels As marketers continue to expand the slice...