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MediaTel- Beyond the B in RTB
Mar 26, 2013 12:54
Last week the advertising industry was out in force. Ad Week Europe was a great festival of all that's good...
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Econsultancy-Top 100 brands see huge growth in Google+ and YouTube in 2012
Feb 8, 2013 16:34
Heather Taylor It’s not surprising that Google+ adoption has increased over the past year as Google has integrated...
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Nielsen- State of the Media: The Social Media Report 2012
Jan 18, 2013 12:48
[Myspace is still in the game with almost 20M monthly uniques, which is sitting at #9 in the rankings and a few million short...
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TheVerge- Better than Nielsen: Twitter breaks down TV behavior by demographics, device, and genre
Jan 15, 2013 14:27
Tim Carmody …..Twitter has released a twenty-page booklet for advertisers on trends in television viewing and Twitter...
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MP Vidblog- AOL Video Survey- Stick to short pre-rolls and short video
Dec 18, 2012 15:02
P.J. Bednarski ……..According to new research commissioned by Aol, consumers would rather be pitched prior to...
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MP- Users Prefer Mobile (on phone) Video At Home
Dec 13, 2012 14:44
Mark Walsh ….When it comes to the rise of two-screen viewing, much of the discussion has focused on tablets as the...
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Shane’s Soapbox- Trust in Advertising – Paid, Owned and Earned Study- bad news for mobile
Sep 17, 2012 17:50
Before we get to the survey result and analysis, its worth highlighting imho what is happening at either end of the consumer...
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eMarketer- As Online Video Campaigns Ramp Up, Metrics Present a Challenge
Jul 17, 2012 9:31
Advertisers rely on views, brand lift and sales impact at almost the same levels As marketers continue to expand the slice...
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eMarketer-TV and Online Video Advertising Slow to Integrate
Jun 13, 2012 9:02
Fear of change, complexity and simple inertia hold back ad integration Someday, online video will almost certainly become...
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vBeat- Microsoft Kinect’s NUads is what the TV industry needs to survive the future
May 17, 2012 14:02
What if your ads watched you while you were watching them? Microsoft is set to debut its new motion-sensitive advertising...
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Six Feet Under as a tagline?
Mar 3, 2012 18:58
Hot Sauce is a low consideration purchase similar to ketchup, although the value propositioning has more crayons in the...
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From ReelSEO: Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video
Jan 14, 2012 11:45
A Rambling Email Discussion On The Future Of Video Ads Jeremy: I’m thinking about that article you wrote today, about...
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comScore Releases October 2011 U.S. Online Video Rankings – comScore
Top 10 Video Content Properties by Unique Viewers Google Sites, driven primarily by video viewing at YouTube.com, ranked...
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YuMe Pushes Interactive Video Ads To TV With LG Connected TV Ad Platform
he announcement this week states that LG will be adding ad functionality to their connected TVs and that functionality will...
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Online Testing Leads To TV Ad Success For Dotcoms
So it seems that online video advertising that is effective can then be effective as TV advertising, there’s an interesting...
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AdoTube Launches VidLogic: Online Video Campaign Management Made Easy-Reel SEO
AdoTube announced the launch of its new division, VidLogic, a full online video campaign management platform for in-stream...
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50% Of All In-Stream YouTube Video Ads Are Skippable
What is TrueView? TrueView is actually three different products from Google and YouTube: Ad Format Viewer Experience Pricing...
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YouTube TrueView Video Ads Serve 18 Years Of Video Every Day
Nov 4, 2011 14:02
TrueView is growing like a weed. And for good reason: everyone benefits from the TrueView experience. At the core, TrueView...
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Lack Of Standardization Holding Back Online Video Advertising Growth
Oct 28, 2011 19:10
Most Online Video Advertising Done Through Multiple Ad Networks I am a publisher and I hate having to rely on a half-dozen...
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Missed Opportunity?
Sep 21, 2011 14:24
why not raffle off the fridge, its the best thing about the ad
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