Home » Posts tagged 'attribution'
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MP- The Darker Side Of Viewability
Mar 23, 2013 12:42
James Green Whether an ad is in view or not has become a hot topic over the last 18 months, and rightfully so. There is no...
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CZ-What’s the Most Powerful Use of Big Data for (B2B) Lead Generation Marketing in 2013?
Feb 23, 2013 16:58
Thad Kahlow What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution -...
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MP- Mobility: Marketers Must Adapt To Ecommerce, MCommerce Shifts
Feb 16, 2013 12:29
Laurie Sullivan Smartphones and tablets now drive one out of every three minutes spent with digital media. As digital consumers...
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CZ- Solving the Analytical Problem of Marketing Attribution
Jan 25, 2013 11:57
Neil Mason sponsored by: Wildfire Interactive Marketing attribution is a topic that remains a thorn in the side of most...
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CZ- The Marketer Who Analyzes the Most Data Fastest Wins
Dec 2, 2012 17:06
Brad Terrell Maximizing campaign ROI and profit from advertising is among every marketer’s top priorities. Because...
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MetricsInsider- How To Calculate Attribution’s ROI: The Formula
Nov 28, 2012 20:00
A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution...
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ClickZ ROI Gurus- Mastering Conversion Rate Optimization?
Oct 13, 2012 9:50
We (Jeffrey Eisenberg and I) were naïve and full of ourselves; in 2005, when “Call To Action: Secret Formulas To Improve...
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Mediapost- ‘Digital Accountability’ Begins Now
Oct 9, 2012 10:23
Digital marketing is awash in a never-ending array of “shiny new objects.” Be it social listening tools, the “must...
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Mediapost- Overlap Reporting And Advanced Attribution
Oct 7, 2012 21:49
In an effort to maximize conversion rates, today’s online marketers take advantage of myriad channels and ad types to reach...
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From Fast Co- 5 Steps To Measure The ROI Of Digital Media Channels
May 3, 2012 12:40
ow are you measuring the interplay and overall performance of your combined paid, earned, and owned digital media channels?...
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From Fast Co.- Untangling The Complex Relationship Between Media Spend And Sales
May 3, 2012 12:30
Anyone who’s been in marketing long enough can relate to the following scenario: It’s the monthly leadership...
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From ClickZ- Top Digital Challenges of Marketers Today
May 2, 2012 14:52
More and more marketers are making the transition to digital and allocating more spend to digital. This shift is also accelerating,...
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From Encore- Conversion Paths vs. Full Attribution
Apr 30, 2012 17:03
As marketers are shifting their focus to measurement and optimization, Attribution is rising to the top of the priority list...
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Getting to Grips With Attribution and Channel ROI
Apr 30, 2012 16:17
During summer, it’s a known fact that ice cream sales increase. It’s also known that shark attacks increase in the...
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From Google- Better results, (still) early adoption: Marketing attribution in a complex digital landscape
Apr 5, 2012 11:28
Google is sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital...
