Home » Posts tagged 'b2b'
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Marketingland- Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)
Mar 13, 2013 17:32
Matt McGee Twitter’s all-out assault on potential advertisers continued today with the latest in a series of blog posts...
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CZ-What’s the Most Powerful Use of Big Data for (B2B) Lead Generation Marketing in 2013?
Feb 23, 2013 16:58
Thad Kahlow What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution -...
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Adage- Twitter: One Agency CEO’s Experiment With Promoted Tweets
Feb 21, 2013 11:51
[No conversation topic is of more interest to marketers ( even here in Silicon Valley) than 'so how does twitter work?' Having...
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Mediapost- Leverage CRM, Billing Systems: React To Customers Socially
Nov 9, 2012 13:19
What does “social” mean? It’s easy to get lost in the social jargon that is rampant in the business world: social enterprise,...
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Digiday- How Facebook Just Became Critical for B2B (And a privacy nightmare)
Sep 14, 2012 11:23
Facebook is suddenly a critical channel for business-to-business marketers and could ultimately be even more important and...
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Digiday- Why Agencies Don’t Get B2B: Less sizzle, more steak please
Aug 30, 2012 0:06
In the business-to-business world, the phrase “getting it” is uttered often, by both agency and by client. Actually,...
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eMarketer- B2B Decision-Makers Diversify Digital Research- love search+mobile
Jul 17, 2012 10:40
JANUARY 25, 2012 Search, mobile and video all important information sources Business-to-business companies have increased...
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SEL- 6 Key Considerations For Preparing A B2B Mobile Strategy
Jun 18, 2012 14:22
For B2B marketers, a common challenge is targeting the key platforms and mediums where users are most likely to consume...
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ClickZ- B2B Brand Says Facebook Ads Drove Sales
Jun 4, 2012 10:19
HubSpot, a B2B marketing software firm, said its Facebook ads during Q1 2012 lifted its sales from the social site by 71...
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Brand Channel- Strong Brands Drive B2B Markets
May 29, 2012 10:46
To stay alive and flourish in highly competitive environments, business-to-business (B2B) companies spend more time and money...
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Marketo- Why Branding Matters in B2B Marketing
May 29, 2012 10:28
Strewn around my house are pens, coffee cups, calculators, USB memory sticks, and assorted swag from various companies I’ve...
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B2B SEO: 4 Quick Tips To Make Your Content Model Fresh
May 23, 2012 18:34
Creating An RQR Model For B2B Search B2B marketers also might want to tap into something that direct response marketers...
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B2B Marketing Infographic: How are B2B marketers optimizing their funnel?
May 9, 2012 17:43
My first experience with a lead funnel was the IBM Signature Selling Methodology. I was struck with what a simple illustration...
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B2B Lead Generation Via Search Marketing
May 6, 2012 12:43
According to a recent Marketing Sherpa report, the top 3 marketing challenges facing B2B marketers today are: Generating high...
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4 Proven Methods For Improving B2B Ad Targeting
Apr 30, 2012 10:23
B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of...
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4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind
Apr 29, 2012 17:40
According to the 2012 MarketingSherpa Search Engine Marketing Report, of all SEO tactics available, “content creation...
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Determine The True Value Of Your B2B Search Marketing Program
Apr 29, 2012 17:29
B2B marketers, if you’re measuring and evaluating “conversions” only — such as white paper downloads, webinar registrations,...
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5 B2B Search Engine Marketing Resolutions For 2012
Apr 29, 2012 11:14
Track More Leads 2012 is the year to stop working with blinders when dealing with Web traffic reports and evaluating the...
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How B2B Search Engine Marketers Can Better Impact the B2B Buying Process – Search Engine Watch
Oct 15, 2011 13:08
A recent research report developed by TriComB2B and the University of Dayton School of Business Administration provides...
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Social Media is Serious Business for Leading Companies [Study] – Search Engine Watch (#SEW)
![Social Media is Serious Business for Leading Companies [Study] – Search Engine Watch (#SEW)](http://shanecrombie.com/wp-content/themes/telegraph/scripts/timthumb.php?src=http://cms.searchenginewatch.com/IMG/422/197422/booz-social-capabilities.jpg?1317933053&h=80&w=100&zc=1)
Oct 6, 2011 23:17
Just a few years ago, social media was something the kids were doing; a trend or fad that wasn’t going to last long. As...
