Home » Posts tagged 'brand'
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adotas.com- Beware The Hidden Pitfalls Of RTB
Mar 23, 2013 12:30
Jonathon Shaevitz It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising...
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Pandodaily: How YouTube is casually beating other social networks on multiple fronts
Mar 22, 2013 19:23
The amorphous blob that it is YouTube announced last night that it has passed 1 billion monthly users, joining Facebook and Google –...
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JeffBullas.com- 10 Strategic Ways to Optimize Your Pinterest Page – Pinterest gospel
Mar 18, 2013 18:30
Written by Tehmina Zaman - In September this year, ComScore reported that Pinterest had penetrated the top 50 list of...
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Shanes Soapbox- Linkedin has a new ad unit (huzzah!)
Mar 17, 2013 19:38
I was originally going to be lazy and do a cut and paste job on this story but being Adweek theres a fair bit of fluff and...
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Entrepreneur-Building Your Brand on Twitter
Mar 17, 2013 18:23
In his book Ultimate Guide to Twitter for Business, online marketing expert Ted Prodromou offers an easy-to-understand guide...
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The Real (and Hidden) Value of Social Media
Mar 14, 2013 18:49
Krista Neher I’ve worked with thousands of businesses on their social media marketing strategies, and one of the things...
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Marketingland- Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)
Mar 13, 2013 17:32
Matt McGee Twitter’s all-out assault on potential advertisers continued today with the latest in a series of blog posts...
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Forbes- The Biggest Mistakes Most U.S. Marketers Make In China–And How Some Are Learning From Them
Mar 4, 2013 11:55
This article is by Greg Paull, principal of R3, a global marketing consultancy focusing on agency relationships. It was a...
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CZ- Brand gTLD Strategies: Evolution of TV and Internet Content Distribution
Mar 2, 2013 14:53
Jennifer Wolfe Most people access the majority of their television content from a cable box or satellite provider hooked...
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CZ- Grey Poupon’s Spot-On Social Media Strategy
Mar 1, 2013 19:04
Susan Kuchinskas After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from...
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HBR- Creative That Cracks the Code
Feb 28, 2013 16:59
Julia Kirby A decade into an internet-driven advertising revolution, is it all over for creative? Looking at the web, you...
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CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns
Feb 25, 2013 12:44
Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
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HBR- The Decline and Fall of Product Placement
Feb 25, 2013 11:46
Jonah Sachs For more than a century, the motion picture has reigned supreme as the world’s ultimate storytelling tool....
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HONGKIAT-Let’s Talk About The Importance Of Favicons
Feb 24, 2013 14:13
An Introduction To Favicons The term favicon is short for “favorites icon.” Originally, the image was used to distinguish...
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Shane’s Soapbox- What We Talk About When We Talk About “Social”
Feb 23, 2013 13:52
[I'm clueless really, its all a jumble of labels claiming to be the catchall for what used to be word of mouth marketing....
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Adage- Twitter: One Agency CEO’s Experiment With Promoted Tweets
Feb 21, 2013 11:51
[No conversation topic is of more interest to marketers ( even here in Silicon Valley) than 'so how does twitter work?' Having...
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Econsultancy- Audience buying: why it demands always-on investment
Feb 16, 2013 16:22
Eugene Becker The accelerating media transformation is rapidly redefining the relationship between brands and consumers....
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Martin Lindstrom, Campaign Asia Interview- People like companies that tell the truth
Aug 31, 2012 16:00
Lindstrom: “Engagement is not necessarily a universal tool” How important is it for brands to cultivate ‘inside’...
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AW-Tom Doctoroff JWT’s China chief on culture, communism and China’s modern consumer
Jun 8, 2012 12:16
Tom Doctoroff is one of the most influential Western ad men in the world’s fastest-growing major economy. The JWT Greater...
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Brand Channel- Strong Brands Drive B2B Markets
May 29, 2012 10:46
To stay alive and flourish in highly competitive environments, business-to-business (B2B) companies spend more time and money...
