Home » Posts tagged 'CMO'
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The Rise of the Digital CMO
May 19, 2013 19:40
When it comes to marketing spending, analog still outstrips digital by a factor of three to one. How could this be?, you...
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Shane’s Soapbox- What We Talk About When We Talk About “Social”
Feb 23, 2013 13:52
[I'm clueless really, its all a jumble of labels claiming to be the catchall for what used to be word of mouth marketing....
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CMarketer- Is Marketing the New Finance?
Dec 12, 2012 15:04
A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked...
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HBR- How to Present to Senior Executives (Not applicable in China)
Nov 28, 2012 22:56
Senior executives are one of the toughest crowds you’ll face as a presenter. They’re incredibly impatient because...
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Chief Marketer-5 Differences in B-to-C, B-to-B CMO Thinking: ANA Survey
Oct 16, 2012 21:14
It may come as no big surprise that B-to-C and B-to-B marketers think differently, but what may come as some surprise is...
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eMarketer- CEOs Who Tweet Held in High Regard
Jul 17, 2012 10:36
Top execs slower than employees, customers to view social media as communications channel There may be new reasons for CEOs...
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Marketing Prof’s- CMOs Expect Big Returns From Digital Marketing
Jun 1, 2012 16:25
Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive...
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MediaPost- 77% Of CMOs Unsure Where To Reach Consumer
While most companies are all over Facebook and Twitter, CMOs confess they are at sixes and sevens with their digital marketing...
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70% of CMOs Confess Fear of Marketing Data Overload
What keeps the world’s CMOs up at night? Recently, researchers at IBM asked around and got answers from over 1,700 chief...
