Home » Posts tagged 'global'
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Digiday- Second Screen is not Social TV
Mar 23, 2013 18:43
Alan Wolk …..While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact,...
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CZ- Microsoft Advertising Defines the 4 Pathways to Multi-Screening
Mar 22, 2013 19:45
Matt Kapko Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary...
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Digiday- Imagining a World Without Cookies
Mar 17, 2013 12:41
Alex Kantrowitz After hearing of Mozilla’s move to block third-party cookies unless users opted in to them, Mike Zanies,...
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Forbes- The Biggest Mistakes Most U.S. Marketers Make In China–And How Some Are Learning From Them
Mar 4, 2013 11:55
This article is by Greg Paull, principal of R3, a global marketing consultancy focusing on agency relationships. It was a...
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Mediapost- Covario Releases Q3 2012 Spend, CPC Analysis
Oct 30, 2012 0:31
Search engine marketing agency Covario released its third-quarter 2012 Global Paid Search Spend Analysis Thursday, revealing...
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The Bottom-Line Benefits of Global Keyword Modeling
May 7, 2012 14:29
PPC advertisers have a range of choices when it comes to keyword optimization and bidding approaches, from rules-based to...
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From Nielsen w/ POV from Frédéric Filloux- Consumer Trust in Online, Social and Mobile Advertising Grows
Apr 13, 2012 11:44
The explosion of social networks and consumer-generated media over the last few years continues to have a significant impact...
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From Nielsen- It’s All In the Mix: Maximizing Return on Brand Investment
Apr 12, 2012 18:05
Marketers commonly assume that investment in branding and advertising will increase sales, profits and brand loyalty, but...
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Food Labeling Confusion Weighs Heavily on Minds of Global Consumers | Nielsen Wire
Jan 27, 2012 10:45
According to a new Nielsen study on food labeling and healthy eating, 59 percent of consumers around the world have difficulty...
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Visual News- World’s Most Innovative Countries- USA Dominant, see everythings going to be OK
Dec 24, 2011 18:38
Via: [Visual News]
