Home » Posts tagged 'Google+'
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MP- The Darker Side Of Viewability
James Green Whether an ad is in view or not has become a hot topic over the last 18 months, and rightfully so. There is no...
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Pandodaily: How YouTube is casually beating other social networks on multiple fronts
The amorphous blob that it is YouTube announced last night that it has passed 1 billion monthly users, joining Facebook and Google –...
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JeffBullas.com- 10 Strategic Ways to Optimize Your Pinterest Page – Pinterest gospel
Written by Tehmina Zaman - In September this year, ComScore reported that Pinterest had penetrated the top 50 list of...
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Shane Soapbox- Can Publishers Really Make Display Media Pay The Bills?
Interesting POV from Mike Lamb and Shawn Lankton on the Harvard Business Review blog at the moment about how to gin up...
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Forbes- These Five Astonishing Headline Writing Secrets Will Make You Cry, Or At Least Click
Jeff Bercovici [Not sure if any of these are astonishing but it probably was a contributing factor in making me want...
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HONGKIAT-Let’s Talk About The Importance Of Favicons
An Introduction To Favicons The term favicon is short for “favorites icon.” Originally, the image was used to distinguish...
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Shane’s Soapbox- What We Talk About When We Talk About “Social”
[I'm clueless really, its all a jumble of labels claiming to be the catchall for what used to be word of mouth marketing....
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Atlantic- Dark Social: We Have the Whole History of the Web Wrong
Alexis Madrigal Here’s a pocket history of the web, according to many people. In the early days, the web was just pages...
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Adage- Twitter: One Agency CEO’s Experiment With Promoted Tweets
[No conversation topic is of more interest to marketers ( even here in Silicon Valley) than 'so how does twitter work?' Having...
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SEL-Mobile App API As A Future Ranking Factor In Mobile Search Results
Michael Martin ….Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs...
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MP- Mobility: Marketers Must Adapt To Ecommerce, MCommerce Shifts
Laurie Sullivan Smartphones and tablets now drive one out of every three minutes spent with digital media. As digital consumers...
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Econsultancy-Top 100 brands see huge growth in Google+ and YouTube in 2012
Heather Taylor It’s not surprising that Google+ adoption has increased over the past year as Google has integrated...
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CZ- What Is a Good Click-Through Rate for PPC? (for what its worth)
Lisa Raehsler A commonly asked question in pay-per-click (PPC) advertising is “what is a good click-through rate (CTR)?”...
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MP- 5 Reasons to Leverage Google+ Communities to Influence SEO
Crispin Sheridan Google+ Communities has rolled out and garnered a fair amount of buzz and approval across its user base....
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PandoDaily- How Google Author Rank could change content marketing… and journalism
Here’s a little piece of SEO nerdery that affects us all: Google is using Google+ to influence search results in a big...
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Mediapost- Google Tag Management System Links Channels
Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits...
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Mediapost- Kenshoo Paid Search Trends Report (Ying is turning into a media plan must have)
According to a new study by Kenshoo, “Global Search Advertising Trends,” paid search budgets are significantly higher...
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Pando Daily-Brilliant POV by Nat Kausik: Demand Fulfillment WIN, Demand Generation FAIL
Groupon, Yahoo and Facebook are three companies with very different businesses. Yahoo is now a sad giant. Groupon, love them...
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From GIGAOM- Galaxy Nexus + data plan + VoIP support = free calls
By using the data-only SIM — which costs $40.00 per month for unlimited texts and data — with a new Android 4.0 feature,...
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From Marketing Land- Google To Back Branding Measurement Standards With “Brand Activate”
Citing the conventional wisdom that a lack of branding impact metrics is hindering ad dollars from moving online, Google...

