Home » Posts tagged 'SEM'
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5 New Facts On Quality Score Change
May 19, 2013 19:30
In the paid search world, ad rank and average cost per click (CPC) are determined by three factors: your own bid (max CPC),...
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CZ-’The Search Agency’ Automates SEM for SMBs
Mar 26, 2013 23:10
Susan Kuchinskas The Search Agency has launched an automated alternative that lets search resellers get better results...
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CZ- What Is a Good Click-Through Rate for PPC? (for what its worth)
Jan 28, 2013 11:35
Lisa Raehsler A commonly asked question in pay-per-click (PPC) advertising is “what is a good click-through rate (CTR)?”...
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Mediapost- Covario Releases Q3 2012 Spend, CPC Analysis
Oct 30, 2012 0:31
Search engine marketing agency Covario released its third-quarter 2012 Global Paid Search Spend Analysis Thursday, revealing...
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Mediapost- Kenshoo Paid Search Trends Report (Ying is turning into a media plan must have)
Oct 29, 2012 19:12
According to a new study by Kenshoo, “Global Search Advertising Trends,” paid search budgets are significantly higher...
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PPCHero-How to Use Excel to Estimate New PPC Account Performance (the old school way)
Sep 28, 2012 13:14
To start off our September PPC Hero series on how to use Excel for that next level of PPC super performance, I decided to...
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ClickZ- 5 Reasons to Invest in Content for PPC and SEO
Jun 8, 2012 12:12
The costs of content creation are usually allocated to search engine optimization (SEO). After all, now that “content...
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B2B Lead Generation Via Search Marketing
May 6, 2012 12:43
According to a recent Marketing Sherpa report, the top 3 marketing challenges facing B2B marketers today are: Generating high...
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The Complete Guide To Bidding On Competitor Brand Names & Trademarked Terms
Apr 30, 2012 15:52
It’s been long known in the industry that brand term keywords garner a much higher click-through-rate. As a result, marketers...
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4 Proven Methods For Improving B2B Ad Targeting
Apr 30, 2012 10:23
B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of...
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5 B2B Search Engine Marketing Resolutions For 2012
Apr 29, 2012 11:14
Track More Leads 2012 is the year to stop working with blinders when dealing with Web traffic reports and evaluating the...
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From SEW- Search 101 revisited
Apr 28, 2012 14:25
As a beginner in the paid search realm, learning the ins and outs of the digital marketing industry takes some time. However,...
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From Komarketing- 9 New SEO & SEM Infographics
Dec 28, 2011 12:33
The Evolution of Making Page 1 The SEO factors that help win the page 1 crown have certainly changed over the years in the...
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43 Paid Search Signals You Need To Understand – Search Engine Watch
Dec 24, 2011 17:58
The SEO world often talks about the idea of signals – data points used by search engines to deliver the most relevant...
