Home » Audience Targeting
-
MediaTel- Beyond the B in RTB
Last week the advertising industry was out in force. Ad Week Europe was a great festival of all that's good...
-
Shanes Soapbox- Drawbridge looks to crack multiscreen user tracking, monetize mobile
Horror stories about mobile monetization litter the interwebs- there is plenty of supply but not so much demand and at unfortunate...
-
MP- The Darker Side Of Viewability
James Green Whether an ad is in view or not has become a hot topic over the last 18 months, and rightfully so. There is no...
-
adotas.com- Beware The Hidden Pitfalls Of RTB
Jonathon Shaevitz It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising...
-
CZ- Microsoft Advertising Defines the 4 Pathways to Multi-Screening
Matt Kapko Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary...
-
Pandodaily: How YouTube is casually beating other social networks on multiple fronts
The amorphous blob that it is YouTube announced last night that it has passed 1 billion monthly users, joining Facebook and Google –...
-
Adweek- LinkedIn has B-to-B Banner Slides via Slideshare (native, UGC, share able & full screen)
Tim Peterson Business-to-business advertising is fairly boring. It’s a lot of lead generation forms (often for companies...
-
Marketingland- Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)
Matt McGee Twitter’s all-out assault on potential advertisers continued today with the latest in a series of blog posts...
-
CZ-What’s the Most Powerful Use of Big Data for (B2B) Lead Generation Marketing in 2013?
Thad Kahlow What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution -...
-
Sequenti.al – ‘Look Alike’ Audience Targeting, without Cookies
Facebook recently announced ‘Look Alike Audiences‘, or the ability to target ads to users who look like your current...
-
BI- Brands Don’t Read Up To 97% Of Tweets About Them (actually its just 4 FMCG-tailers in a study)
Jim Edwards A lot of companies — like Walmartand Target — use social media channels as customer relations tools....
-
CZ- Content or Context – Which Is King?
Marko Muellner I’m a digital marketing nerd [I can relate] . I’m deeply fascinated by the intensely dynamic environment...
-
Pew Internet- In-store Mobile Commerce During the 2012 Holiday Shopping Season
Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision...
-
MP-Help! Intuit, Stride-Rite And Trupanion Won’t Stop Stalking Me!
Catharine P. Taylor, Lately I feel like I’m being stalked. Not by anyone truly harmful, but by a troika of behaviorally...
-
Shane Soapbox/TLNT- The Top 10 Reasons That Your Employees Really Quit
[Before we get started with a most interesting survey analysis of why staff turnover runs above 30% p.a. in most industries,...
-
MP-GE Brings Good Exhausts To Life, Creates New KPIs Via Big Data
Joe Mandese, ………..If you think Big Data is exhausting, you haven’t seen anything yet. That’s because...
-
HBR- Get Ready for the New Workforce
Ron Ashkenas I recently heard a stunning statistic: For the next 19 years, 10,000 people per day will turn 65 years old,...
-
CZ- Consumers Prefer to Do Business With Social Brands
James Dohnert A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely...
-
MP- Luxe Beauty Brands Style Digital Biz In China
Mark Walsh Beauty and fashion brands are leading the way when it comes to doing digital business in China, according to the latest...
-
CMarketer- Is Marketing the New Finance?
A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked...