Home » Audience Targeting
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MediaTel- Beyond the B in RTB
Mar 26, 2013 12:54
Last week the advertising industry was out in force. Ad Week Europe was a great festival of all that's good...
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Shanes Soapbox- Drawbridge looks to crack multiscreen user tracking, monetize mobile
Mar 24, 2013 17:24
Horror stories about mobile monetization litter the interwebs- there is plenty of supply but not so much demand and at unfortunate...
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MP- The Darker Side Of Viewability
Mar 23, 2013 12:42
James Green Whether an ad is in view or not has become a hot topic over the last 18 months, and rightfully so. There is no...
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adotas.com- Beware The Hidden Pitfalls Of RTB
Mar 23, 2013 12:30
Jonathon Shaevitz It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising...
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CZ- Microsoft Advertising Defines the 4 Pathways to Multi-Screening
Mar 22, 2013 19:45
Matt Kapko Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary...
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Pandodaily: How YouTube is casually beating other social networks on multiple fronts
Mar 22, 2013 19:23
The amorphous blob that it is YouTube announced last night that it has passed 1 billion monthly users, joining Facebook and Google –...
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Adweek- LinkedIn has B-to-B Banner Slides via Slideshare (native, UGC, share able & full screen)
Mar 13, 2013 18:18
Tim Peterson Business-to-business advertising is fairly boring. It’s a lot of lead generation forms (often for companies...
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Marketingland- Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)
Mar 13, 2013 17:32
Matt McGee Twitter’s all-out assault on potential advertisers continued today with the latest in a series of blog posts...
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CZ-What’s the Most Powerful Use of Big Data for (B2B) Lead Generation Marketing in 2013?
Feb 23, 2013 16:58
Thad Kahlow What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution -...
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Sequenti.al – ‘Look Alike’ Audience Targeting, without Cookies
Feb 12, 2013 15:15
Facebook recently announced ‘Look Alike Audiences‘, or the ability to target ads to users who look like your current...
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BI- Brands Don’t Read Up To 97% Of Tweets About Them (actually its just 4 FMCG-tailers in a study)
Feb 9, 2013 13:17
Jim Edwards A lot of companies — like Walmartand Target — use social media channels as customer relations tools....
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CZ- Content or Context – Which Is King?
Feb 8, 2013 10:43
Marko Muellner I’m a digital marketing nerd [I can relate] . I’m deeply fascinated by the intensely dynamic environment...
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Pew Internet- In-store Mobile Commerce During the 2012 Holiday Shopping Season
Jan 31, 2013 19:54
Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision...
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MP-Help! Intuit, Stride-Rite And Trupanion Won’t Stop Stalking Me!
Jan 30, 2013 19:23
Catharine P. Taylor, Lately I feel like I’m being stalked. Not by anyone truly harmful, but by a troika of behaviorally...
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Shane Soapbox/TLNT- The Top 10 Reasons That Your Employees Really Quit
Jan 23, 2013 13:02
[Before we get started with a most interesting survey analysis of why staff turnover runs above 30% p.a. in most industries,...
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MP-GE Brings Good Exhausts To Life, Creates New KPIs Via Big Data
Jan 23, 2013 12:38
Joe Mandese, ………..If you think Big Data is exhausting, you haven’t seen anything yet. That’s because...
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HBR- Get Ready for the New Workforce
Dec 29, 2012 16:00
Ron Ashkenas I recently heard a stunning statistic: For the next 19 years, 10,000 people per day will turn 65 years old,...
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CZ- Consumers Prefer to Do Business With Social Brands
Dec 21, 2012 18:17
James Dohnert A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely...
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MP- Luxe Beauty Brands Style Digital Biz In China
Dec 18, 2012 15:18
Mark Walsh Beauty and fashion brands are leading the way when it comes to doing digital business in China, according to the latest...
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CMarketer- Is Marketing the New Finance?
Dec 12, 2012 15:04
A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked...
