Home » Audience Targeting » Demographics
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Pandodaily: How YouTube is casually beating other social networks on multiple fronts
Mar 22, 2013 19:23
The amorphous blob that it is YouTube announced last night that it has passed 1 billion monthly users, joining Facebook and Google –...
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Pew Internet- In-store Mobile Commerce During the 2012 Holiday Shopping Season
Jan 31, 2013 19:54
Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision...
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Shane Soapbox/TLNT- The Top 10 Reasons That Your Employees Really Quit
Jan 23, 2013 13:02
[Before we get started with a most interesting survey analysis of why staff turnover runs above 30% p.a. in most industries,...
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HBR- Get Ready for the New Workforce
Dec 29, 2012 16:00
Ron Ashkenas I recently heard a stunning statistic: For the next 19 years, 10,000 people per day will turn 65 years old,...
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CZ- Consumers Prefer to Do Business With Social Brands
Dec 21, 2012 18:17
James Dohnert A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely...
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CZ- Millennial Brain Responds Differently to Digital Media
Dec 12, 2012 12:52
Millennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital...
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NYTimes- How to Live Without Irony (and be the perfect hipster)
Nov 27, 2012 19:41
If irony is the ethos of our age — and it is — then the hipster is our archetype of ironic living. The hipster haunts...
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Mediapost- MTV: Youngest Millennials Flee To Twitter
Oct 18, 2012 20:09
Few brands are as clued in to what Gen Y is thinking as is MTV, with its sweet spot of 18 to 24. But increasingly, the company...
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Shane Soapbox- The future will be televised
Sep 20, 2012 13:50
Looking at the demographic profiles (Pew Internet Study results below) of each of the leading social networks, there are...
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Nielsen- Gender Divide: Reaching Male vs. Female Millennials
Sep 17, 2012 17:17
September 14, 2012 Whether we call them Generation Y, Generation “C” (for Connected) or Millennials, there’s no doubt...
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The Atlantic- when assets are liabilities, access trumps ownership. A new generational paradigm
Aug 26, 2012 14:32
Why aren’t young people buying cars and houses? Is it just the terrible economy, or are we seeing the beginning...
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eMarketer- iPad Use to Nearly Double This Year
Jun 11, 2012 10:46
Young and old consumers to show fastest growth in tablet uptake eMarketer predicts the number of iPad users in the US will...
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From MTHINK- Marketing Mastery Matters
Apr 21, 2012 11:29
A major Accenture study reveals that a significant investment in marketing is crucial to achieving high performance. But...
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From Nielsen Wire- The New Global, Socially Conscious Consumer
Apr 12, 2012 16:49
March 27, 2012 Around the world, companies have invested time, talent and treasure in social and environmental efforts for...
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Shanes Soapbox- When less is more: Why IN-N-OUT and other ‘vertical brands’ succeed
Mar 23, 2012 14:50
Yesterday I took my Mother for lunch to IN-N-OUT in San Carlos- it was her request, she had heard great things about it although...
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Kurt Andersen: From Fashion to Housewares, Are We in a Decades-Long Design Rut? | Vanity Fair
For most of the last century, America’s cultural landscape—its fashion, art, music, design, entertainment—changed...
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Money Cant Buy You Love- Shane’s Soapbox
Dec 13, 2011 15:14
Interesting Infographic via Bit Rebels about happiness at work- two key takeaways: 1. Employees using social media have an...
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French Company Bans Internal Email, Switches Totally To Facebook & IM
In case big email providers like Microsoft, Google, and Yahoo hadn’t already been scared stiff by recent online...
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America! Stop whining and get online! — gigaom
Nov 9, 2011 16:01
Almost a third of U.S. households at 32 percent don’t subscribe to broadband, and it’s driving the government nuts. According...
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Generation App: 62% of Mobile Users 25-34 own Smartphones | Nielsen Wire
Nov 4, 2011 14:14
Nielsen’s third quarter survey of mobile users reveals that while only 43 percent of all US mobile phone subscribers own...
