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Shane’s Soapbox- What’s the most popular colour & why over 50 million Americans care

Apr 5, 2013 21:40

Let it be said this blog does not shy away from tackling the most important issues of the day. KISSmetrics, who produce great...
Shanes Soapbox- Drawbridge looks to crack multiscreen user tracking, monetize mobile

Mar 24, 2013 17:24

Horror stories about mobile monetization litter the interwebs- there is plenty of supply but not so much demand and at unfortunate...
Scott Adams: Management/Success/Leadership: Mostly Bullshit

Mar 24, 2013 16:28

Scott Adams: Sometimes I think the field of management/success/leadership is nothing more than a confusion of correlation...
MP- The Darker Side Of Viewability

Mar 23, 2013 12:42

James Green Whether an ad is in view or not has become a hot topic over the last 18 months, and rightfully so. There is no...
adotas.com- Beware The Hidden Pitfalls Of RTB

Mar 23, 2013 12:30

Jonathon Shaevitz It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising...
CZ- Microsoft Advertising Defines the 4 Pathways to Multi-Screening

Mar 22, 2013 19:45

Matt Kapko Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary...
CZ- Driving Results Throughout the Marketing Funnel

Mar 17, 2013 18:26

Krista Neher I recently heard an SEO-turned-social-media speaker talk about how to use social media to get people to buy....
Entrepreneur-Building Your Brand on Twitter

Mar 17, 2013 18:23

In his book Ultimate Guide to Twitter for Business, online marketing expert Ted Prodromou offers an easy-to-understand guide...
Digiday- Imagining a World Without Cookies

Mar 17, 2013 12:41

Alex Kantrowitz After hearing of Mozilla’s move to block third-party cookies unless users opted in to them, Mike Zanies,...
TC- Twitter Updates Its Ads Dashboard With More Data On Performance, Analytics And Spend

Mar 16, 2013 18:01

INGRID LUNDEN On Twitter’s route to growing revenues — forecast to be $1 billion this year – the social network...
Shane Soapbox- Can Publishers Really Make Display Media Pay The Bills?

Mar 4, 2013 18:56

Interesting POV from Mike Lamb and Shawn Lankton on the Harvard Business Review blog at the moment about how to gin up...
avc.com- Guest Post: HOW TO SOCIAL

Mar 4, 2013 13:32

ME GET START WHEN FRED TAKE BIG CHANCE ON CRAZY PERSON TYPE LIKE DINOSAUR. MINIMUM VIABLE PERSONALITY TURN INTO MORE,...
MP- Connecting The Data

Mar 3, 2013 16:26

Michael Fisher In this day and age, many marketers exist in a paradoxical state: they’re data-rich but insights-poor....
CZ- Brand gTLD Strategies: Evolution of TV and Internet Content Distribution

Mar 2, 2013 14:53

Jennifer Wolfe Most people access the majority of their television content from a cable box or satellite provider hooked...
Forbes- These Five Astonishing Headline Writing Secrets Will Make You Cry, Or At Least Click

Mar 1, 2013 15:59

Jeff Bercovici [Not sure if any of these are astonishing but it probably was a contributing factor in making me want...
HBR- Creative That Cracks the Code

Feb 28, 2013 16:59

Julia Kirby A decade into an internet-driven advertising revolution, is it all over for creative? Looking at the web, you...
Socialmediatoday.com-The Evolution of Content Marketing

Feb 25, 2013 16:50

Gabriel Gervelis @seo_pro Fifteen years ago when a company wanted to communicate a message to its target audience, they...
CZ-What’s the Most Powerful Use of Big Data for (B2B) Lead Generation Marketing in 2013?

Feb 23, 2013 16:58

Thad Kahlow What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution -...
Econsultancy- Audience buying: why it demands always-on investment

Feb 16, 2013 16:22

Eugene Becker The accelerating media transformation is rapidly redefining the relationship between brands and consumers....
RKG- Overview of Facebook ad types

Feb 15, 2013 10:11

Melissa Addison Garza…. It seems like every few weeks Facebook launches a new type of ad. While some ad types are only...