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MP- The Darker Side Of Viewability
Mar 23, 2013 12:42
James Green Whether an ad is in view or not has become a hot topic over the last 18 months, and rightfully so. There is no...
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adotas.com- Beware The Hidden Pitfalls Of RTB
Mar 23, 2013 12:30
Jonathon Shaevitz It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising...
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Digiday- Imagining a World Without Cookies
Mar 17, 2013 12:41
Alex Kantrowitz After hearing of Mozilla’s move to block third-party cookies unless users opted in to them, Mike Zanies,...
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Econsultancy- Audience buying: why it demands always-on investment
Feb 16, 2013 16:22
Eugene Becker The accelerating media transformation is rapidly redefining the relationship between brands and consumers....
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Sequenti.al – ‘Look Alike’ Audience Targeting, without Cookies
Feb 12, 2013 15:15
Facebook recently announced ‘Look Alike Audiences‘, or the ability to target ads to users who look like your current...
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Econsultancy- A simple and effective way of looking at real-time bidding
Feb 4, 2013 18:35
Simon Haynes Real-time bidding (RTB) has acquired a bad reputation. It is considered by many to be a scarily complex automated...
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CZ- A Case for Human Value in the Media Planning Process
Jan 17, 2013 16:39
Hollis Thomases In the business of buying and selling digital media, no doubt the year to come will bring more stories, news...
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RTBInsider- How Ad Tech Can Kill Excel
Jan 7, 2013 15:53
Online advertising is supposed to represent a marketing revolution, giving marketers access to cutting-edge technology that...
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KISSMetrics- How to Run A/B Tests That Give Your Business Big Wins (101)
Dec 13, 2012 15:06
So you’ve decided to jump into A/B testing. And it sounds like the salvation you’ve been dreaming of. What’s not to...
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CZ- Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?
Dec 12, 2012 15:19
Hollis Thomases …..I recently saw two articles published almost simultaneously by one publication and the juxtaposition...
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CZ Data Insider- Targeting The App Habit? Avoid Mondays
Dec 9, 2012 18:54
Smartphones have proliferated so quickly and woven themselves into everyday habits so thoroughly, it is easy to forget that...
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CZ- The Marketer Who Analyzes the Most Data Fastest Wins
Dec 2, 2012 17:06
Brad Terrell Maximizing campaign ROI and profit from advertising is among every marketer’s top priorities. Because...
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ClickZ- How Little Old Google Competes With the Big Dogs in Analytics
Nov 28, 2012 18:03
John D’Arcy If you’re like me, you go to California not just for the sunshine but to get hooked on the latest...
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NYTimes- Your Online Attention, Bought in an Instant
Nov 27, 2012 19:34
YOU can be sold in seconds. No, wait: make that milliseconds. The odds are that access to you — or at least the online...
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Mediapost- Retargeting: 3 Ways to Avoid Frustrating Your Potential Customers
Nov 18, 2012 2:36
According to leading retargeting company FetchBack, “retargeting means putting messages in front of lost prospects...
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Mediapost- Google Tag Management System Links Channels
Nov 18, 2012 2:06
Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits...
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Funnel Automation: Site Catalysts little brother is growing up fast
Nov 5, 2012 13:47
By now the digital marketing community has widely accepted the paradigm of online conversion consistently referred to as...
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ClickZ ROI Gurus- Mastering Conversion Rate Optimization?
Oct 13, 2012 9:50
We (Jeffrey Eisenberg and I) were naïve and full of ourselves; in 2005, when “Call To Action: Secret Formulas To Improve...
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Mediapost- ‘Digital Accountability’ Begins Now
Oct 9, 2012 10:23
Digital marketing is awash in a never-ending array of “shiny new objects.” Be it social listening tools, the “must...
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VideoInsider- What You Need To Know About The Revolutionary Arrival Of RTB/Ad Exchanges
Oct 8, 2012 21:50
The past year has seen a revolutionary advance in techniques and the participants in a process that has several names: RTB...
