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MP- The Darker Side Of Viewability
James Green Whether an ad is in view or not has become a hot topic over the last 18 months, and rightfully so. There is no...
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adotas.com- Beware The Hidden Pitfalls Of RTB
Jonathon Shaevitz It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising...
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Digiday- Imagining a World Without Cookies
Alex Kantrowitz After hearing of Mozilla’s move to block third-party cookies unless users opted in to them, Mike Zanies,...
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Econsultancy- Audience buying: why it demands always-on investment
Eugene Becker The accelerating media transformation is rapidly redefining the relationship between brands and consumers....
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Sequenti.al – ‘Look Alike’ Audience Targeting, without Cookies
Facebook recently announced ‘Look Alike Audiences‘, or the ability to target ads to users who look like your current...
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Econsultancy- A simple and effective way of looking at real-time bidding
Simon Haynes Real-time bidding (RTB) has acquired a bad reputation. It is considered by many to be a scarily complex automated...
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CZ- A Case for Human Value in the Media Planning Process
Hollis Thomases In the business of buying and selling digital media, no doubt the year to come will bring more stories, news...
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RTBInsider- How Ad Tech Can Kill Excel
Online advertising is supposed to represent a marketing revolution, giving marketers access to cutting-edge technology that...
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KISSMetrics- How to Run A/B Tests That Give Your Business Big Wins (101)
So you’ve decided to jump into A/B testing. And it sounds like the salvation you’ve been dreaming of. What’s not to...
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CZ- Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?
Hollis Thomases …..I recently saw two articles published almost simultaneously by one publication and the juxtaposition...
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CZ Data Insider- Targeting The App Habit? Avoid Mondays
Smartphones have proliferated so quickly and woven themselves into everyday habits so thoroughly, it is easy to forget that...
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CZ- The Marketer Who Analyzes the Most Data Fastest Wins
Brad Terrell Maximizing campaign ROI and profit from advertising is among every marketer’s top priorities. Because...
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ClickZ- How Little Old Google Competes With the Big Dogs in Analytics
John D’Arcy If you’re like me, you go to California not just for the sunshine but to get hooked on the latest...
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NYTimes- Your Online Attention, Bought in an Instant
YOU can be sold in seconds. No, wait: make that milliseconds. The odds are that access to you — or at least the online...
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Mediapost- Retargeting: 3 Ways to Avoid Frustrating Your Potential Customers
According to leading retargeting company FetchBack, “retargeting means putting messages in front of lost prospects...
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Mediapost- Google Tag Management System Links Channels
Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits...
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Funnel Automation: Site Catalysts little brother is growing up fast
By now the digital marketing community has widely accepted the paradigm of online conversion consistently referred to as...
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ClickZ ROI Gurus- Mastering Conversion Rate Optimization?
We (Jeffrey Eisenberg and I) were naïve and full of ourselves; in 2005, when “Call To Action: Secret Formulas To Improve...
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Mediapost- ‘Digital Accountability’ Begins Now
Digital marketing is awash in a never-ending array of “shiny new objects.” Be it social listening tools, the “must...
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VideoInsider- What You Need To Know About The Revolutionary Arrival Of RTB/Ad Exchanges
The past year has seen a revolutionary advance in techniques and the participants in a process that has several names: RTB...