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iMedia- The 7 worst things to say when pitching a new idea
Feb 7, 2013 19:28
Drew Hubbard…. Digital marketers spend a lot of time pitching new ideas — to their clients, to their bosses,...
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Digiday- What Brands Really Think of Agencies
Dec 29, 2012 15:37
Brian Morrissey 08.13.2012 Over the past six months, Digiday has used the Confessions series to spark honest conversations...
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Digiday- Confessions of a Big-Agency Top Digital Exec
Nov 18, 2012 0:58
Digiday Confessions are back. We took a break from them for a bit in order to make sure they remained high quality. We’ve...
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Digiday- Is Trading Sneakers for Agency Meetings OK?
Nov 13, 2012 17:00
Digiday has done a series of articles on the “gift economy” that continues to exist in the ad-sales business. Dinners...
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CoCreate.com- Agencies should be creating make-able idea’s before making things
Nov 9, 2012 16:26
You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s...
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Digiday- The Biggest Challenges Agencies Face
Nov 6, 2012 15:42
The agency business isn’t easy, that’s for sure. Many point to a perverse incentive system, a dearth of tech talent and,...
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Mediapost- Advertisers Vent On Agencies
Nov 5, 2012 13:04
A new online survey among 1,900 business leaders in marketing, media, and procurement by Avidan Strategies, reported in Forbes,...
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Shanes Soapbox- Are Agencies Better Equipped To Get Search + Social?
Oct 5, 2012 22:10
Down below is a Mediapost POV about how heavily silo-ed marketers cant grasp the existential gold mine of search plus...
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Shane’s Soapbox- Media Agencies in the Age of Machines,via Digiday
Sep 21, 2012 20:14
A fundamental challenge for traditional media agencies, which is not addressed in this article, is the continued reliance...
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Digiday- Why Agencies Don’t Get B2B: Less sizzle, more steak please
Aug 30, 2012 0:06
In the business-to-business world, the phrase “getting it” is uttered often, by both agency and by client. Actually,...
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PR Daily- The Roger Sterling guide to agency life
Jun 11, 2012 10:51
The star of stars, especially in this season, has been Roger Sterling. Sure, Don Draper is the main guy, but no one delivers...
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AW-Tom Doctoroff JWT’s China chief on culture, communism and China’s modern consumer
Jun 8, 2012 12:16
Tom Doctoroff is one of the most influential Western ad men in the world’s fastest-growing major economy. The JWT Greater...
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Digiday- Confessions of a DSP Salesperson
May 24, 2012 13:56
sees as the hype versus reality of programmatic buying. What’s it like working for a DSP? Anyone that has not worked at...
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Digiday-Agency-Vendor Ties Get Murky
May 24, 2012 13:48
Life can be tough in the agency business. Clients consistently expect greater results for smaller fees, which has placed...
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From Digiday- Confessions of an Ad Tech Exec
Apr 23, 2012 13:40
Advertising technology is a booming industry. Hardly a day goes by without another tech player announcing a big round of...
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From Digiday- Are Agency Trading Desks Headed for Trouble?
Apr 23, 2012 12:58
Agency trading desks are a bright spot within most agency holding companies. They’re proof that ad companies can cobble...
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How to Get More R.O.I. From Your Digital Marketing Investment
Apr 2, 2012 14:58
Prologue Back in 2010 I was living in China and consulting for a global pitch consultancy and wrote up a POV for their clients...
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From Digiday- Confessions of a Publisher
Apr 2, 2012 10:59
Digital publishers have a tough job. Online advertising hasn’t been able to replicate the success of print ad revenues....
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From Digiday- Confessions of an Agency CEO
Apr 2, 2012 10:53
Mad Men” returned to great fanfare last night. The nostalgic look at the advertising business in the early 1960s is nothing...
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From AdAge- Three Ways to Orchestrate Agencies for the Most Powerful Result
Mar 26, 2012 17:55
Like musicians, marketers and agencies aspire to perform in concert to create advertising hits that top the charts. But who’s...
