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Shanes Soapbox- Drawbridge looks to crack multiscreen user tracking, monetize mobile
Horror stories about mobile monetization litter the interwebs- there is plenty of supply but not so much demand and at unfortunate...
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TC- Twitter Updates Its Ads Dashboard With More Data On Performance, Analytics And Spend
INGRID LUNDEN On Twitter’s route to growing revenues — forecast to be $1 billion this year – the social network...
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Shane Soapbox- Can Publishers Really Make Display Media Pay The Bills?
Interesting POV from Mike Lamb and Shawn Lankton on the Harvard Business Review blog at the moment about how to gin up...
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Socialmediatoday.com-The Evolution of Content Marketing
Gabriel Gervelis @seo_pro Fifteen years ago when a company wanted to communicate a message to its target audience, they...
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CZ-What’s the Most Powerful Use of Big Data for (B2B) Lead Generation Marketing in 2013?
Thad Kahlow What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution -...
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Sequenti.al – ‘Look Alike’ Audience Targeting, without Cookies
Facebook recently announced ‘Look Alike Audiences‘, or the ability to target ads to users who look like your current...
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CZ- Solving the Analytical Problem of Marketing Attribution
Neil Mason sponsored by: Wildfire Interactive Marketing attribution is a topic that remains a thorn in the side of most...
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TLNT- HR and Big Data: It’s a Union With Limitless Possibilities
David Bernstein Human Resources already “owns” much of an enterprise’s most valuable internal data — its human capital...
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HBR- Why Your Social Media Metrics Are a Waste of Time
Many companies use the wrong metrics to measure their performance, especially when it comes to social media. I run a social-media...
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CZ- 7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]
Heidi Cohen …….As social media matures, it’s no longer a test outside of your budget. Adding to this pressure,...
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KISSMetrics- How to Run A/B Tests That Give Your Business Big Wins (101)
So you’ve decided to jump into A/B testing. And it sounds like the salvation you’ve been dreaming of. What’s not to...
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CMarketer- Is Marketing the New Finance?
A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked...
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MP- Data: The New Creative or 1+1=3?
Louis Winokur One of the hottest marketing catchphrases of 2012 is “data is the new creative.” The premise...
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CZ- 40% of Brands Using DMPs But Emphasize Internal Data
Susan Kuchinskas A survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand...
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CZ- Demystifying Market Opportunity With Segmentation and Automation for the B2B Marketer
Stacie Levy Batch-and-blast marketing campaigns are a thing of the past. To be successful these days, we need to distribute...
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CZ- The Marketer Who Analyzes the Most Data Fastest Wins
Brad Terrell Maximizing campaign ROI and profit from advertising is among every marketer’s top priorities. Because...
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CZ- Cross-Industry Standard Process for Data Mining (CRISP-DM)
Jim Sterne When we marketing people first started looking into web data back in the mid 1990′s, we were inventing an...
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MetricsInsider- How To Calculate Attribution’s ROI: The Formula
A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution...
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Mediapost- Search Marketing: Time To Re-engineer
Sargi Mann, Long the afterthought of the digital marketing tool kit, “search” is emerging as a nexus between consumer...
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ClickZ- How Little Old Google Competes With the Big Dogs in Analytics
John D’Arcy If you’re like me, you go to California not just for the sunshine but to get hooked on the latest...