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Shanes Soapbox- Drawbridge looks to crack multiscreen user tracking, monetize mobile

Mar 24, 2013 17:24

Horror stories about mobile monetization litter the interwebs- there is plenty of supply but not so much demand and at unfortunate...
TC- Twitter Updates Its Ads Dashboard With More Data On Performance, Analytics And Spend

Mar 16, 2013 18:01

INGRID LUNDEN On Twitter’s route to growing revenues — forecast to be $1 billion this year – the social network...
Shane Soapbox- Can Publishers Really Make Display Media Pay The Bills?

Mar 4, 2013 18:56

Interesting POV from Mike Lamb and Shawn Lankton on the Harvard Business Review blog at the moment about how to gin up...
Socialmediatoday.com-The Evolution of Content Marketing

Feb 25, 2013 16:50

Gabriel Gervelis @seo_pro Fifteen years ago when a company wanted to communicate a message to its target audience, they...
CZ-What’s the Most Powerful Use of Big Data for (B2B) Lead Generation Marketing in 2013?

Feb 23, 2013 16:58

Thad Kahlow What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution -...
Sequenti.al – ‘Look Alike’ Audience Targeting, without Cookies

Feb 12, 2013 15:15

Facebook recently announced ‘Look Alike Audiences‘, or the ability to target ads to users who look like your current...
CZ- Solving the Analytical Problem of Marketing Attribution

Jan 25, 2013 11:57

Neil Mason sponsored by: Wildfire Interactive Marketing attribution is a topic that remains a thorn in the side of most...
TLNT- HR and Big Data: It’s a Union With Limitless Possibilities

Jan 22, 2013 19:16

David Bernstein Human Resources already “owns” much of an enterprise’s most valuable internal data — its human capital...
HBR- Why Your Social Media Metrics Are a Waste of Time

Dec 29, 2012 21:07

Many companies use the wrong metrics to measure their performance, especially when it comes to social media. I run a social-media...
CZ- 7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]

Dec 24, 2012 14:39

Heidi Cohen …….As social media matures, it’s no longer a test outside of your budget. Adding to this pressure,...
KISSMetrics- How to Run A/B Tests That Give Your Business Big Wins (101)

Dec 13, 2012 15:06

So you’ve decided to jump into A/B testing. And it sounds like the salvation you’ve been dreaming of. What’s not to...
CMarketer- Is Marketing the New Finance?

Dec 12, 2012 15:04

A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked...
MP- Data: The New Creative or 1+1=3?

Dec 11, 2012 15:10

Louis Winokur One of the hottest marketing catchphrases of 2012 is “data is the new creative.” The premise...
CZ- 40% of Brands Using DMPs But Emphasize Internal Data

Dec 5, 2012 13:58

Susan Kuchinskas A survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand...
CZ- Demystifying Market Opportunity With Segmentation and Automation for the B2B Marketer

Dec 5, 2012 13:55

Stacie Levy Batch-and-blast marketing campaigns are a thing of the past. To be successful these days, we need to distribute...
CZ- The Marketer Who Analyzes the Most Data Fastest Wins

Dec 2, 2012 17:06

Brad Terrell Maximizing campaign ROI and profit from advertising is among every marketer’s top priorities. Because...
CZ- Cross-Industry Standard Process for Data Mining (CRISP-DM)

Nov 30, 2012 12:02

Jim Sterne When we marketing people first started looking into web data back in the mid 1990′s, we were inventing an...
MetricsInsider- How To Calculate Attribution’s ROI: The Formula

Nov 28, 2012 20:00

A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution...
Mediapost- Search Marketing: Time To Re-engineer

Nov 28, 2012 18:53

Sargi Mann, Long the afterthought of the digital marketing tool kit, “search” is emerging as a nexus between consumer...
ClickZ- How Little Old Google Competes With the Big Dogs in Analytics

Nov 28, 2012 18:03

John D’Arcy If you’re like me, you go to California not just for the sunshine but to get hooked on the latest...