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From HBR-Compete on Know-Why, Not Know-How (Its how Millennial’s evaluate brands)
Apr 14, 2012 18:15
Do you know why you make the products or offer the services you do? Too often I find that companies don’t have a clear...
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From HBR- The Hard Science of Teamwork
Apr 14, 2012 18:12
Like many people, I’ve encountered teams that are “clicking.” I’ve experienced the “buzz”...
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From HBR-Transparency is the New Leadership Imperative (actually its EVERYTHING)
Apr 12, 2012 19:30
What kind of leaders do we need today? Steve Jobs — mysterious, charismatic, intriguing — is often cited as one of...
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From HBR- It’s Not What You Sell, It’s What You Believe (and WHY you choose to)
Apr 12, 2012 19:26
Adam Lashinsky’s new book Inside Apple offers lots of intriguing material about Steve Jobs and the strategic choices,...
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From Findings.com- Clay Shirky on the evolution/demise of publishing as we know it
Apr 12, 2012 15:07
Clay Shirky, writer, teacher, and consultant on the social and economic effects of Internet technologies. Clay is a professor...
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From HBR- Five Challenges Facing Marketing
Apr 11, 2012 16:30
The marketing field is faced with several challenges that for many firms will require a transformation in its capability...
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Predictions at ad:tech NY 2011 | ClickZ
Nov 16, 2011 13:43
Social Predictions Sites need to be developed for richer sharing. Sharing is going to go beyond social bookmarking, tweeting,...
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AppNexus Creates ‘App Marketplace’ for Online Ad Campaigns | AdAge
Nov 10, 2011 12:14
One walk through AdTech, or a gander at one of Terence Kawaja’s diagrams of the landscape, tells you all you need...
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The ad exchange revolution: Crucial insights – iMedia
We’re arguably two to three years into the exchange buying revolution. I say arguably because buying online display...
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Rationale for Publisher reluctance to embrace RTB
Link: Rationale for Publisher reluctance to embrace RTB The Real Time Bidding space has two faces — one that is focused...
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