Home » Best Practice » Marketing Strategy
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Shane’s Soapbox- What’s the most popular colour & why over 50 million Americans care
Apr 5, 2013 21:40
Let it be said this blog does not shy away from tackling the most important issues of the day. KISSmetrics, who produce great...
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CZ- Driving Results Throughout the Marketing Funnel
Mar 17, 2013 18:26
Krista Neher I recently heard an SEO-turned-social-media speaker talk about how to use social media to get people to buy....
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HBR- Creative That Cracks the Code
Feb 28, 2013 16:59
Julia Kirby A decade into an internet-driven advertising revolution, is it all over for creative? Looking at the web, you...
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Socialmediatoday.com-The Evolution of Content Marketing
Feb 25, 2013 16:50
Gabriel Gervelis @seo_pro Fifteen years ago when a company wanted to communicate a message to its target audience, they...
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CZ- Content or Context – Which Is King?
Feb 8, 2013 10:43
Marko Muellner I’m a digital marketing nerd [I can relate] . I’m deeply fascinated by the intensely dynamic environment...
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Executiveboard.com- Content Marketing’s Dirty Little Secret
Feb 4, 2013 11:57
Patrick Spenner Your customers live in a noisy environment. They are constantly bombarded with messages. You’re trying...
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MP- Six Brand Archetypes To Guide Positioning Strategy
Jan 31, 2013 15:13
Joseph Gelman Businesses often engage in an analytical and creative process to develop or review their brand positioning....
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Chief Marketer- Mysterious Boxes Make Noteworthy Marketing Tools @cravebox
Dec 24, 2012 14:47
Patricia Odell Many of us make New Year’s resolutions like exercising more or taking better care of our skin or taking...
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MP- TurboTax Moves Email Pitch Into SMS
Dec 13, 2012 15:21
David Goetzl TurboTax is moving to take an effective email program and expand it into SMS. The tax preparation company has...
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CMarketer- Is Marketing the New Finance?
Dec 12, 2012 15:04
A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked...
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CZ- 10 Relationship-First Mobile Marketing Best Practices
Dec 12, 2012 12:55
Michael Della Penna There is little doubt that mobile marketing has become the dream channel for marketers. Not only is it...
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CZ- Millennial Brain Responds Differently to Digital Media
Dec 12, 2012 12:52
Millennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital...
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MP- Data: The New Creative or 1+1=3?
Dec 11, 2012 15:10
Louis Winokur One of the hottest marketing catchphrases of 2012 is “data is the new creative.” The premise...
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CZ- Driving Results Throughout the Marketing Funnel
Dec 5, 2012 13:51
Krista Neher I recently heard an SEO-turned-social-media speaker talk about how to use social media to get people to buy....
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CZ- 1 More Obituary for the Website
Dec 2, 2012 15:50
Gary Stein I’m glad that the Internet Archive exists. If you aren’t familiar with the site, you should spend...
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jesperastrom.com- Data Driven Marketing Strategy 101
Nov 30, 2012 12:27
Data driven marketing isn’t as difficult or boring as you might first think. It is virtually a way of viewing marketing...
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HBR- Marketers, Go Back to Basics (what old is new)
Nov 27, 2012 18:57
Marketing is changing so fast, it’s easy to get our heads turned by new, high-tech developments. Doesn’t my company...
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Digiday- 5 Brands Doing Blog Content Right (GE leads the way)
Nov 18, 2012 1:25
For all the talk about Facebook and Twitter, corporate blogs are where most brand content starts its life. For many, blogs...
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Customerthink- Question B2B SEO Tactics That Don’t Involve Strategic Marketing
Oct 25, 2012 22:44
A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal...
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Mediapost- A simple answer to what is content marketing?
Oct 19, 2012 10:28
So again, what is it? Here are two ways of looking at content marketing: Advertisers become publishers Let’s say Nike...
