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Optimizing Local Search Campaigns
ClickZ has a terrific write-up about the latest 15miles/Neustar-Localeze Local Search Study conducted by comScore,...
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CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns
Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
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SEL-Mobile App API As A Future Ranking Factor In Mobile Search Results
Michael Martin ….Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs...
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Mashables Guide to like totally “Crushing” Your Job Interview
The Mashable POV Josh Tolan is the CEO of Spark Hire, a video powered hiring network that connects job seekers and employers...
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MP- 5 Reasons to Leverage Google+ Communities to Influence SEO
Crispin Sheridan Google+ Communities has rolled out and garnered a fair amount of buzz and approval across its user base....
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PandoDaily- How Google Author Rank could change content marketing… and journalism
Here’s a little piece of SEO nerdery that affects us all: Google is using Google+ to influence search results in a big...
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ClickZ- How Little Old Google Competes With the Big Dogs in Analytics
John D’Arcy If you’re like me, you go to California not just for the sunshine but to get hooked on the latest...
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Mediapost- Google Tag Management System Links Channels
Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits...
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Marketingland- Twitter’s New SEO Play: A Profile Directory Of All User Accounts
Twitter has quietly launched a user profile directory that it hopes will bring it more search engine traffic. It’s Twitter’s...
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Pando Daily-Brilliant POV by Nat Kausik: Demand Fulfillment WIN, Demand Generation FAIL
Groupon, Yahoo and Facebook are three companies with very different businesses. Yahoo is now a sad giant. Groupon, love them...
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SEL- 16 Differences Between Google Mobile & Desktop Search Results In 2012
by Bryson Meunier Google continues to differentiate mobile results from desktop search results, having recently announced interactive...
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Occam’s Razor- Measuring Digital “Brand Strength” with Google Analytics
A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable,...
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From ClickZ- Search Retargeting 101
What Is It? Retargeting or “leadback” is a form of online advertising that enables brands to remarket to users...
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The Bottom-Line Benefits of Global Keyword Modeling
PPC advertisers have a range of choices when it comes to keyword optimization and bidding approaches, from rules-based to...
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Remarketing to YouTube viewers with AdWords
Remarketing allows you to reach millions of viewers across YouTube and video partner sites based on their past interactions...
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From SEW- Search 101 revisited
As a beginner in the paid search realm, learning the ins and outs of the digital marketing industry takes some time. However,...
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From GIGAOM- Galaxy Nexus + data plan + VoIP support = free calls
By using the data-only SIM — which costs $40.00 per month for unlimited texts and data — with a new Android 4.0 feature,...
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From SEW- Automated Alerts – Robotic Guardian Angels of PPC
It’s a good feeling to know someone has your back; that someone is looking out for you. When managing PPC campaigns,...
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Despite the increase in the variety of ways you can consume media and learn about news, Google Reader is still the default...
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From SE Land- Smartphone Vs. Mobile-Only Google Indexing
The new smartphone crawler that Google has launched works cleverly by caching mobile redirects and potentially mobile pages...