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Optimizing Local Search Campaigns
Apr 2, 2013 20:42
ClickZ has a terrific write-up about the latest 15miles/Neustar-Localeze Local Search Study conducted by comScore,...
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CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns
Feb 25, 2013 12:44
Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
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SEL-Mobile App API As A Future Ranking Factor In Mobile Search Results
Feb 18, 2013 16:37
Michael Martin ….Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs...
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Mashables Guide to like totally “Crushing” Your Job Interview
Jan 21, 2013 18:45
The Mashable POV Josh Tolan is the CEO of Spark Hire, a video powered hiring network that connects job seekers and employers...
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MP- 5 Reasons to Leverage Google+ Communities to Influence SEO
Jan 11, 2013 12:52
Crispin Sheridan Google+ Communities has rolled out and garnered a fair amount of buzz and approval across its user base....
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PandoDaily- How Google Author Rank could change content marketing… and journalism
Jan 8, 2013 11:09
Here’s a little piece of SEO nerdery that affects us all: Google is using Google+ to influence search results in a big...
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ClickZ- How Little Old Google Competes With the Big Dogs in Analytics
Nov 28, 2012 18:03
John D’Arcy If you’re like me, you go to California not just for the sunshine but to get hooked on the latest...
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Mediapost- Google Tag Management System Links Channels
Nov 18, 2012 2:06
Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits...
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Marketingland- Twitter’s New SEO Play: A Profile Directory Of All User Accounts
Oct 9, 2012 10:36
Twitter has quietly launched a user profile directory that it hopes will bring it more search engine traffic. It’s Twitter’s...
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Pando Daily-Brilliant POV by Nat Kausik: Demand Fulfillment WIN, Demand Generation FAIL
Aug 29, 2012 13:51
Groupon, Yahoo and Facebook are three companies with very different businesses. Yahoo is now a sad giant. Groupon, love them...
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SEL- 16 Differences Between Google Mobile & Desktop Search Results In 2012
Aug 20, 2012 13:42
by Bryson Meunier Google continues to differentiate mobile results from desktop search results, having recently announced interactive...
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Occam’s Razor- Measuring Digital “Brand Strength” with Google Analytics
May 21, 2012 13:10
A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable,...
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From ClickZ- Search Retargeting 101
May 9, 2012 10:04
What Is It? Retargeting or “leadback” is a form of online advertising that enables brands to remarket to users...
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The Bottom-Line Benefits of Global Keyword Modeling
May 7, 2012 14:29
PPC advertisers have a range of choices when it comes to keyword optimization and bidding approaches, from rules-based to...
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Remarketing to YouTube viewers with AdWords
Apr 28, 2012 14:34
Remarketing allows you to reach millions of viewers across YouTube and video partner sites based on their past interactions...
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From SEW- Search 101 revisited
Apr 28, 2012 14:25
As a beginner in the paid search realm, learning the ins and outs of the digital marketing industry takes some time. However,...
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From GIGAOM- Galaxy Nexus + data plan + VoIP support = free calls
Apr 24, 2012 12:25
By using the data-only SIM — which costs $40.00 per month for unlimited texts and data — with a new Android 4.0 feature,...
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From SEW- Automated Alerts – Robotic Guardian Angels of PPC
Apr 21, 2012 16:48
It’s a good feeling to know someone has your back; that someone is looking out for you. When managing PPC campaigns,...
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Apr 21, 2012 16:43
Despite the increase in the variety of ways you can consume media and learn about news, Google Reader is still the default...
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From SE Land- Smartphone Vs. Mobile-Only Google Indexing
Apr 16, 2012 16:15
The new smartphone crawler that Google has launched works cleverly by caching mobile redirects and potentially mobile pages...
