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Social linking in Emails generates significant ROI
Mar 30, 2013 13:45
More evidence that netizens like to share, this time from within their inbox, with a tidy uptick in CTR of 168% for marketers...
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Digiday- Second Screen is not Social TV
Mar 23, 2013 18:43
Alan Wolk …..While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact,...
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Forbes- These Five Astonishing Headline Writing Secrets Will Make You Cry, Or At Least Click
Mar 1, 2013 15:59
Jeff Bercovici [Not sure if any of these are astonishing but it probably was a contributing factor in making me want...
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Atlantic- Dark Social: We Have the Whole History of the Web Wrong
Feb 21, 2013 15:21
Alexis Madrigal Here’s a pocket history of the web, according to many people. In the early days, the web was just pages...
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Chiefmarketer- Using Co-Registration to Build Your Email Database
Feb 14, 2013 14:37
The proliferation of digital marketing has created an avalanche of noise, forcing consumers to find new and innovative...
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Digiday- The Most Underrated Digital Marketing Tactics
Jan 25, 2013 6:23
Giselle Abramovich ………Bright shiny object syndrome is a known condition to afflict many marketers. Digital...
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CZ- Case Study: Subject Line Testing, but Which One Won?
Jan 7, 2013 12:55
Sometimes it’s difficult to figure out what to test to improve performance. But sometimes the hard part comes after...
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CZ – Is Big Data the New Email Marketing Catchphrase?
Dec 29, 2012 18:00
Kara Trivunovic In the world of email marketing, the word “relevance” used to be the catchphrase du jour -...
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MP- TurboTax Moves Email Pitch Into SMS
Dec 13, 2012 15:21
David Goetzl TurboTax is moving to take an effective email program and expand it into SMS. The tax preparation company has...
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Mediapost- Email Consumption Soars On Mobile
Dec 9, 2012 19:00
There is ample research about emails increasingly being opened on mobile devices. That brings challenges for marketers in...
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CZ- Online Campaign Ratings and eGRPs (EXCELLENT POV)
Dec 9, 2012 18:21
Augustine Fou Digital agencies and consultants have long been “fighting the good fight” trying to convince their...
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Mediapost- Five Questions To Shape Your Automated Email Content
Nov 28, 2012 19:39
Loren McDonald Once you decide to expand your broadcast email program to include a growing number of low-volume, high-ROI...
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Mediapost- Five Questions To Shape Your Automated Email Content
Nov 18, 2012 2:25
Once you decide to expand your broadcast email program to include a growing number of low-volume, high-ROI automated messages,...
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ClickZ- Rumours of eMail’s demise are greatly exaggerated
Nov 9, 2012 13:13
Back when the Internet was called DARPANet and no one had heard of Axe body wash, some said that “Only Nixon could...
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ClickZ- Is It Ever Time to Say Goodbye to Your Email Subscribers?
Nov 4, 2012 18:04
Brands are always fixated on growing. Growing their Facebook fan page, growing their Twitter followers, and growing their...
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Mediapost- 10 Attributes Of A High-Performance Email Marketing Team
Nov 4, 2012 17:14
Email marketing grows more complex every year, with changing technologies, integration with social media, mobile adoption...
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Silverpop- Time to Whack Your Email Program with the Behavior Stick?
Oct 25, 2012 22:07
By Loren McDonald (@LorenMcDonald), October 10, 2012 Ready, Set … Rethink! Below are three examples of typical existing...
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Silverpop- USADATA on 3 Tips for Using Data to Increase Relevancy
Oct 25, 2012 21:21
We all know that relevancy is key in digital marketing. The more timely and relevant a message is to the recipient, the greater...
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SEW- Why Email marketing shouldn’t be left in a corner
Oct 16, 2012 21:19
Email marketing isn’t a sexy topic. In a world dominated by tweets, Likes and +1′s, most marketers aren’t...
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Chief Marketer- Email Trends: The Importance of Tap Errors, Alt Tags and Mobile Design
Oct 16, 2012 21:09
Forty-eight percent of primary email opens today are on a mobile device, and 87% of C-level executives check the majority...
