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Social linking in Emails generates significant ROI
More evidence that netizens like to share, this time from within their inbox, with a tidy uptick in CTR of 168% for marketers...
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Digiday- Second Screen is not Social TV
Alan Wolk …..While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact,...
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Forbes- These Five Astonishing Headline Writing Secrets Will Make You Cry, Or At Least Click
Jeff Bercovici [Not sure if any of these are astonishing but it probably was a contributing factor in making me want...
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Atlantic- Dark Social: We Have the Whole History of the Web Wrong
Alexis Madrigal Here’s a pocket history of the web, according to many people. In the early days, the web was just pages...
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Chiefmarketer- Using Co-Registration to Build Your Email Database
The proliferation of digital marketing has created an avalanche of noise, forcing consumers to find new and innovative...
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Digiday- The Most Underrated Digital Marketing Tactics
Giselle Abramovich ………Bright shiny object syndrome is a known condition to afflict many marketers. Digital...
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CZ- Case Study: Subject Line Testing, but Which One Won?
Sometimes it’s difficult to figure out what to test to improve performance. But sometimes the hard part comes after...
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CZ – Is Big Data the New Email Marketing Catchphrase?
Kara Trivunovic In the world of email marketing, the word “relevance” used to be the catchphrase du jour -...
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MP- TurboTax Moves Email Pitch Into SMS
David Goetzl TurboTax is moving to take an effective email program and expand it into SMS. The tax preparation company has...
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Mediapost- Email Consumption Soars On Mobile
There is ample research about emails increasingly being opened on mobile devices. That brings challenges for marketers in...
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CZ- Online Campaign Ratings and eGRPs (EXCELLENT POV)
Augustine Fou Digital agencies and consultants have long been “fighting the good fight” trying to convince their...
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Mediapost- Five Questions To Shape Your Automated Email Content
Loren McDonald Once you decide to expand your broadcast email program to include a growing number of low-volume, high-ROI...
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Mediapost- Five Questions To Shape Your Automated Email Content
Once you decide to expand your broadcast email program to include a growing number of low-volume, high-ROI automated messages,...
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ClickZ- Rumours of eMail’s demise are greatly exaggerated
Back when the Internet was called DARPANet and no one had heard of Axe body wash, some said that “Only Nixon could...
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ClickZ- Is It Ever Time to Say Goodbye to Your Email Subscribers?
Brands are always fixated on growing. Growing their Facebook fan page, growing their Twitter followers, and growing their...
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Mediapost- 10 Attributes Of A High-Performance Email Marketing Team
Email marketing grows more complex every year, with changing technologies, integration with social media, mobile adoption...
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Silverpop- Time to Whack Your Email Program with the Behavior Stick?
By Loren McDonald (@LorenMcDonald), October 10, 2012 Ready, Set … Rethink! Below are three examples of typical existing...
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Silverpop- USADATA on 3 Tips for Using Data to Increase Relevancy
We all know that relevancy is key in digital marketing. The more timely and relevant a message is to the recipient, the greater...
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SEW- Why Email marketing shouldn’t be left in a corner
Email marketing isn’t a sexy topic. In a world dominated by tweets, Likes and +1′s, most marketers aren’t...
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Chief Marketer- Email Trends: The Importance of Tap Errors, Alt Tags and Mobile Design
Forty-eight percent of primary email opens today are on a mobile device, and 87% of C-level executives check the majority...