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CZ- Online Campaign Ratings and eGRPs (EXCELLENT POV)
Dec 9, 2012 18:21
Augustine Fou Digital agencies and consultants have long been “fighting the good fight” trying to convince their...
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Pew- The rise of the ‘connected viewer’— (52%) of adult cell phone owners use their phones watching TV (media meshing)
Aug 8, 2012 15:40
Television’s solitary screen is being supplemented by multi-screen interactivity. Half of all adult cell owners (52%) have...
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From Conversation Agent: Ad Budgets Evaporate as Earned and Owned Media Grow
Feb 23, 2012 15:20
Many marketers have been shifting their ad budgets to digital media. The move usually comes as a way to also reduce spending...
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How the U.S. Consumes Real-Time Entertainment Online [INFOGRAPHIC]
![How the U.S. Consumes Real-Time Entertainment Online [INFOGRAPHIC]](https://web.archive.org/web/20130515100937im_/http://shanecrombie.com/wp-content/themes/telegraph/scripts/timthumb.php?src=http://5.mshcdn.com/wp-content/uploads/2011/10/Post-PC_Sandvine_Infographic-1.jpg&h=80&w=100&zc=1)
Nov 4, 2011 17:06
For years, media industry observers have talked about convergence, with video entertainment someday moving completely online,...
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How Attribution Helps Search Marketing Inform Other Channels
Oct 23, 2011 19:33
ne of the many beauties of attribution management is the multi-dimensional nature of the analysis that it performs, and the...
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MediaPost Publications Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One %
For the first time since being tracked, digital media — including online, social and mobile — has approached...
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The Internet Isn’t Just Another TV Pipe | TechCrunch (Great POV)
Oct 5, 2011 22:47
Editor’s Note: Guest contributor Ben Decker works in corporate strategy at NBCU and does research on new media at NYU....
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Report: Google To Take On Newspapers with “Circulars” Ads
One of print newspapers’ only advantages these days may be the ability to deliver circulars and coupons. Not anymore. According...
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How Magazines Are Adapting to the Mobile Revolution
Oct 5, 2011 18:13
HEditors and executives from several leading magazine publishers took the stage at the Magazine Publishers of America’s...
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