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CZ- Online Campaign Ratings and eGRPs (EXCELLENT POV)
Augustine Fou Digital agencies and consultants have long been “fighting the good fight” trying to convince their...
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Pew- The rise of the ‘connected viewer’— (52%) of adult cell phone owners use their phones watching TV (media meshing)
Television’s solitary screen is being supplemented by multi-screen interactivity. Half of all adult cell owners (52%) have...
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From Conversation Agent: Ad Budgets Evaporate as Earned and Owned Media Grow
Many marketers have been shifting their ad budgets to digital media. The move usually comes as a way to also reduce spending...
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How the U.S. Consumes Real-Time Entertainment Online [INFOGRAPHIC]
For years, media industry observers have talked about convergence, with video entertainment someday moving completely online,...
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How Attribution Helps Search Marketing Inform Other Channels
ne of the many beauties of attribution management is the multi-dimensional nature of the analysis that it performs, and the...
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MediaPost Publications Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One %
For the first time since being tracked, digital media — including online, social and mobile — has approached...
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The Internet Isn’t Just Another TV Pipe | TechCrunch (Great POV)
Editor’s Note: Guest contributor Ben Decker works in corporate strategy at NBCU and does research on new media at NYU....
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Report: Google To Take On Newspapers with “Circulars” Ads
One of print newspapers’ only advantages these days may be the ability to deliver circulars and coupons. Not anymore. According...
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How Magazines Are Adapting to the Mobile Revolution
HEditors and executives from several leading magazine publishers took the stage at the Magazine Publishers of America’s...