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CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns

Feb 25, 2013 12:44

Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
SEL-Mobile App API As A Future Ranking Factor In Mobile Search Results

Feb 18, 2013 16:37

Michael Martin ….Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs...
MP- Mobility: Marketers Must Adapt To Ecommerce, MCommerce Shifts

Feb 16, 2013 12:29

Laurie Sullivan Smartphones and tablets now drive one out of every three minutes spent with digital media. As digital consumers...
Econsultancy- 7 techniques for providing a tablet optimised user experience

Feb 14, 2013 16:40

David Moth In ecommerce, tablets are now finally being recognised as an entirely distinct category than smartphones, so the...
BI- Brands Don’t Read Up To 97% Of Tweets About Them (actually its just 4 FMCG-tailers in a study)

Feb 9, 2013 13:17

Jim Edwards A lot of companies — like Walmartand Target — use social media channels as customer relations tools....
Pew Internet- In-store Mobile Commerce During the 2012 Holiday Shopping Season

Jan 31, 2013 19:54

Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision...
Hongkiat- Awesome gadgets time!

Jan 16, 2013 11:07

It’s called smartphone, but is it really smart? After all, most people use the smartphone to browsesocial networks, listen...
Chief Marketer-Showrooming: Theft or Opportunity?

Dec 21, 2012 23:00

Just after last year’s holiday shopping season, the term “showrooming” entered the business lexicon. Showrooming...
MP- Users Prefer Mobile (on phone) Video At Home

Dec 13, 2012 14:44

Mark Walsh ….When it comes to the rise of two-screen viewing, much of the discussion has focused on tablets as the...
CZ- 10 Relationship-First Mobile Marketing Best Practices

Dec 12, 2012 12:55

Michael Della Penna There is little doubt that mobile marketing has become the dream channel for marketers. Not only is it...
CZ Data Insider- Targeting The App Habit? Avoid Mondays

Dec 9, 2012 18:54

Smartphones have proliferated so quickly and woven themselves into everyday habits so thoroughly, it is easy to forget that...
Mediapost- Targeting Customers To Influence Intent (with some limitations)

Nov 28, 2012 19:51

Chuck Martin Marketers keep inching closer and closer to mobile customers by using more precise targeting in hopes of influencing...
eMarketer- The Economist App Replicates Print’s ‘Lean-Back’ Experience

Jul 17, 2012 10:32

A N I N T E R V I E W W I T H :Oscar GrutManaging Director Economist Digital In addition to his job as managing...
From SEL- 7 Real Mobile Duplicate Content SEO Issues

Apr 30, 2012 13:38

Ask someone who’s new to mobile SEO about it and they’re almost sure to tell you that mobile sites are duplicate...
Apr 21, 2012 16:11

There are plenty of services out there that will let you build simple mobile apps without the need to know how to program....
From SE Land- Smartphone Vs. Mobile-Only Google Indexing

Apr 16, 2012 16:15

The new smartphone crawler that Google has launched works cleverly by caching mobile redirects and potentially mobile pages...
From Mashable- Designing a Mobile App? Don’t Make These 10 Mistakes

Apr 12, 2012 16:27

These mobile design “don’ts” will help any mobile designer avoid some messy obstacles, so make sure to keep them in...
From Nielsen- A Store in Your Pocket: Retailer Mobile Websites Beat Apps among US Smartphone Owners

Mar 25, 2012 21:45

Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing...
From mCommerce Daily- 80% of mobile bankers will pay bills via their devices by 2016: Juniper

Mar 24, 2012 11:09

Citi mobile banking app Number of transactional mobile banking users expected to grow significantly More advanced mobile...
From Mashable- Voxer, now Pair- apps that enhance 1-1 communication

Mar 24, 2012 9:37

Oleg Kostour moved from Canada to Mountain View to build a 3D software startup. Instead, he built an app to stay in touch...