Phones - Social Media Circus

Home » Mobility » Phones

New survey says big ticket items being bought via mobile, smaller buys on the desktop

Apr 3, 2013 14:18

Mediapost has also dug into the recent 15miles/Neustar Localeze Sixth Annual Local Search Study and surfaced some interesting...
Shanes Soapbox- Drawbridge looks to crack multiscreen user tracking, monetize mobile

Mar 24, 2013 17:24

Horror stories about mobile monetization litter the interwebs- there is plenty of supply but not so much demand and at unfortunate...
Digiday- Second Screen is not Social TV

Mar 23, 2013 18:43

Alan Wolk …..While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact,...
CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns

Feb 25, 2013 12:44

Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
MP- Mobility: Marketers Must Adapt To Ecommerce, MCommerce Shifts

Feb 16, 2013 12:29

Laurie Sullivan Smartphones and tablets now drive one out of every three minutes spent with digital media. As digital consumers...
CZ- Content or Context – Which Is King?

Feb 8, 2013 10:43

Marko Muellner I’m a digital marketing nerd [I can relate] . I’m deeply fascinated by the intensely dynamic environment...
Pew Internet- In-store Mobile Commerce During the 2012 Holiday Shopping Season

Jan 31, 2013 19:54

Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision...
Shane Soapbox+ MP – Tablets Take A Higher Search Budget Percentage

Jan 23, 2013 18:38

Laurie Sullivan Search engine advertising continues to show healthy growth as spending in Q4 2012 grew 11% year-on-year (YoY),...
Hongkiat- Awesome gadgets time!

Jan 16, 2013 11:07

It’s called smartphone, but is it really smart? After all, most people use the smartphone to browsesocial networks, listen...
MP- Mobile Advertising: Lucrative With Right Strategy

Jan 15, 2013 9:56

Diane Mermigas…… Time for a reality check on the flashy Consumer Electronics Show and the robust mobile revenue...
Digiday- 5 Mobile Ad Campaigns That Worked

Jan 14, 2013 18:54

Giselle Abramovic….. Mobile ads get knocked all the time. The cynics say mobile ads haven’t yet lived up to expectations. But...
Chief Marketer-Showrooming: Theft or Opportunity?

Dec 21, 2012 23:00

Just after last year’s holiday shopping season, the term “showrooming” entered the business lexicon. Showrooming...
CZ- 63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study

Dec 21, 2012 10:21

Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau...
MP- Users Prefer Mobile (on phone) Video At Home

Dec 13, 2012 14:44

Mark Walsh ….When it comes to the rise of two-screen viewing, much of the discussion has focused on tablets as the...
Mediapost- Email Consumption Soars On Mobile

Dec 9, 2012 19:00

There is ample research about emails increasingly being opened on mobile devices. That brings challenges for marketers in...
Mediapost- Targeting Customers To Influence Intent (with some limitations)

Nov 28, 2012 19:51

Chuck Martin Marketers keep inching closer and closer to mobile customers by using more precise targeting in hopes of influencing...
GiGAOM- How mobile is taking over our computing load, hour by hour

Nov 27, 2012 0:13

Although mobile has been coming on strong as a primary means of computing, it still lags overall desktop internet usage....
Matt Harris- The Square Puck and the Future of Mobile Payments

Nov 26, 2012 23:55

Replica of first hockey puck ever used (it actually was square-ish) Square Puck: sounds dangerous, right? I think it...
Mediapost- Study: Mobile Rich Media, Video Converge

Nov 9, 2012 13:25

New data from Rhythm NewMedia shows an increasingly intertwined relationship between rich media and video in mobile advertising....
The Verge- The mobile payments mess: no one’s winning, but we’re all losing

Oct 25, 2012 22:59

It’s past time to just come out and say this: the mobile payment ecosystem is a confusing mess. There are a half-dozen...