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CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns

Feb 25, 2013 12:44

Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
Atlantic- Dark Social: We Have the Whole History of the Web Wrong

Feb 21, 2013 15:21

Alexis Madrigal Here’s a pocket history of the web, according to many people. In the early days, the web was just pages...
Pew Internet- In-store Mobile Commerce During the 2012 Holiday Shopping Season

Jan 31, 2013 19:54

Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision...
MP- TurboTax Moves Email Pitch Into SMS

Dec 13, 2012 15:21

David Goetzl TurboTax is moving to take an effective email program and expand it into SMS. The tax preparation company has...
Lands’ End aims to drive holiday sales via apps, SMS – Mobile Commerce Daily

Retailer Lands’ End is driving mobile sales this season with a commerce-enabled iPad application and a loyalty SMS program. Lands’...