-
CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns
Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
-
Atlantic- Dark Social: We Have the Whole History of the Web Wrong
Alexis Madrigal Here’s a pocket history of the web, according to many people. In the early days, the web was just pages...
-
Pew Internet- In-store Mobile Commerce During the 2012 Holiday Shopping Season
Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision...
-
MP- TurboTax Moves Email Pitch Into SMS
David Goetzl TurboTax is moving to take an effective email program and expand it into SMS. The tax preparation company has...
-
Lands’ End aims to drive holiday sales via apps, SMS – Mobile Commerce Daily
Retailer Lands’ End is driving mobile sales this season with a commerce-enabled iPad application and a loyalty SMS program. Lands’...