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New survey says big ticket items being bought via mobile, smaller buys on the desktop
Mediapost has also dug into the recent 15miles/Neustar Localeze Sixth Annual Local Search Study and surfaced some interesting...
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Shanes Soapbox- Drawbridge looks to crack multiscreen user tracking, monetize mobile
Horror stories about mobile monetization litter the interwebs- there is plenty of supply but not so much demand and at unfortunate...
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Digiday- Second Screen is not Social TV
Alan Wolk …..While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact,...
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MP-Mobile Now Accounts For 8% Of Digital Video Viewing
Steve Smith, …….The share of overall digital video viewing time spent on smartphones and tablets doubled in 2012...
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MP- Mobility: Marketers Must Adapt To Ecommerce, MCommerce Shifts
Laurie Sullivan Smartphones and tablets now drive one out of every three minutes spent with digital media. As digital consumers...
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Econsultancy- 7 techniques for providing a tablet optimised user experience
David Moth In ecommerce, tablets are now finally being recognised as an entirely distinct category than smartphones, so the...
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Shane Soapbox+ MP – Tablets Take A Higher Search Budget Percentage
Laurie Sullivan Search engine advertising continues to show healthy growth as spending in Q4 2012 grew 11% year-on-year (YoY),...
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MP- Users Prefer Mobile (on phone) Video At Home
Mark Walsh ….When it comes to the rise of two-screen viewing, much of the discussion has focused on tablets as the...
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GiGAOM- How mobile is taking over our computing load, hour by hour
Although mobile has been coming on strong as a primary means of computing, it still lags overall desktop internet usage....
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Medipost- The Netflix Effect: In A Multi-Screen World, Being Seamless Is The Next Big Task
When people use multiple screens throughout the day to accomplish a task, the smartphone is most often the starting point,...
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eMarketer- The Economist App Replicates Print’s ‘Lean-Back’ Experience
A N I N T E R V I E W W I T H :Oscar GrutManaging Director Economist Digital In addition to his job as managing...
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Mediapost- Tablets Impact Change Shopping, Media Habits
Mobile ad network InMobi and Mobext, the mobile marketing arm of Havas Digital, today released findings from a joint study...
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eMarketer- Smart Device Screen Size Has Little Effect on Clickthroughs
Ads on Apple, Amazon products engage users better When offered a choice of device, those seeking to browse the internet...
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eMarketer- iPad Use to Nearly Double This Year
Young and old consumers to show fastest growth in tablet uptake eMarketer predicts the number of iPad users in the US will...
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Mediapost- Tablet Usage Explodes, Changes Digital Habits- and skews older
Giving brands a big screen on which to reach mobile consumers, tablets have officially reached a critical mass in the United...
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ClickZ- NHL Connects Digital, At-Home Stanley Cup Fans to Live Action
The National Hockey League kicked off the start of the Stanley Cup Finals last night with round two of its NHL FanCam. Originally...
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MarketingProfs- Americans Would Forfeit Cars, TV, and Sex for Their Tablets
Americans are in love with their tablets: 91% of people who own a tablet say they take their device to bed with them, and...
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Millennial: tablets account for 20% of mobile ad impressions, Android has 49% share
Mobile advertising firm Millennial Media this morning released its ‘Mobile Mix’ report covering its findings for...
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From MCommerce Daily- Citibank: Intersection of mobile and engagement happens on tablets
A Citi executive at Mobile Commerce Daily’s Mcommerce Summit: State of Mobile Commerce 2012 conference yesterday said that...
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From SEL- 7 Real Mobile Duplicate Content SEO Issues
Ask someone who’s new to mobile SEO about it and they’re almost sure to tell you that mobile sites are duplicate...