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CZ- Driving Results Throughout the Marketing Funnel
Mar 17, 2013 18:26
Krista Neher I recently heard an SEO-turned-social-media speaker talk about how to use social media to get people to buy....
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MP- Mobility: Marketers Must Adapt To Ecommerce, MCommerce Shifts
Feb 16, 2013 12:29
Laurie Sullivan Smartphones and tablets now drive one out of every three minutes spent with digital media. As digital consumers...
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BI- Brands Don’t Read Up To 97% Of Tweets About Them (actually its just 4 FMCG-tailers in a study)
Feb 9, 2013 13:17
Jim Edwards A lot of companies — like Walmartand Target — use social media channels as customer relations tools....
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Econsultancy- three ‘lessons’ for luxury retailers in 2013
Feb 8, 2013 16:56
Cielo Lutino ……………..Online, luxury retailers struggle to keep up with the Kmarts and J.Crews...
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Shanes Soapbox- Use Showrooming to your Advantage
Feb 1, 2013 12:02
[The widespread panic that has broken out about showrooming is a little reminiscent of the late 90's meltdown. Sure,...
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Pew Internet- In-store Mobile Commerce During the 2012 Holiday Shopping Season
Jan 31, 2013 19:54
Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision...
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CZ- Big Data 101: Use Web Data to Understand Customer Intent
Jan 14, 2013 12:38
Stephanie Miller What do our customers really want?” It had been nearly impossible to gain such insight in the past....
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SocialGraf- Aditive Says “It Takes Two”
Jan 4, 2013 15:03
One way to measure the ROI of social advertising on Facebook is by incorporating a social element into promotions, for example...
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Chief Marketer-Showrooming: Theft or Opportunity?
Dec 21, 2012 23:00
Just after last year’s holiday shopping season, the term “showrooming” entered the business lexicon. Showrooming...
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IRetailer- 43% of U.S. adults participate in showrooming
Dec 19, 2012 15:29
43% of U.S. adults have participated in showrooming, according to a new survey of 2,249 consumers conducted by the Harris...
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MP-Tablets Rank Highest In Customer Experience For Searching
Dec 16, 2012 15:03
Consumers prefer tablets for searching and browsing, but not buying. Frustration in the user interface accounts for closed...
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Mediapost- Targeting Customers To Influence Intent (with some limitations)
Nov 28, 2012 19:51
Chuck Martin Marketers keep inching closer and closer to mobile customers by using more precise targeting in hopes of influencing...
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Matt Harris- The Square Puck and the Future of Mobile Payments
Nov 26, 2012 23:55
Replica of first hockey puck ever used (it actually was square-ish) Square Puck: sounds dangerous, right? I think it...
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ClickZ- Creating Offers That Work With Neuromarketing Secrets
Oct 22, 2012 13:24
The brain is truly the last frontier. Despite our focus on the “logical” brain, it turns out that 95 percent...
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Mediapost- AdSpace Launches Clip’d For Mobile Coupons
Oct 5, 2012 21:30
The convergence of digital out-of-home video and mobile marketing is increasing the ability of both channels to reach consumers...
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SEL- Is Mobile Search Taking Over The Restaurant Space?
Aug 29, 2012 23:48
In the last few months, there’s increasing evidence that mobile search activity for restaurants is growing by leaps and...
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HBR- Three Myths about What Customers Want
May 29, 2012 9:31
Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much...
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From ClickZ- How Domino’s Facebook Ads Sold Pizzas Worldwide
Apr 11, 2012 11:23
Facebook helped Domino’s complete 542,000 online orders on Dec. 8, 2011, celebrating the brand’s 51st birthday...
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From Nielsen- A Store in Your Pocket: Retailer Mobile Websites Beat Apps among US Smartphone Owners
Mar 25, 2012 21:45
Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing...
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From MCommerceDaily- PayPal courts merchants, mobile users with new payments services
Mar 25, 2012 21:33
The new PayPal Here reader PayPal introduced new services for both consumers and merchants this week as it continues to...
