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CZ- Driving Results Throughout the Marketing Funnel
Krista Neher I recently heard an SEO-turned-social-media speaker talk about how to use social media to get people to buy....
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MP- Mobility: Marketers Must Adapt To Ecommerce, MCommerce Shifts
Laurie Sullivan Smartphones and tablets now drive one out of every three minutes spent with digital media. As digital consumers...
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BI- Brands Don’t Read Up To 97% Of Tweets About Them (actually its just 4 FMCG-tailers in a study)
Jim Edwards A lot of companies — like Walmartand Target — use social media channels as customer relations tools....
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Econsultancy- three ‘lessons’ for luxury retailers in 2013
Cielo Lutino ……………..Online, luxury retailers struggle to keep up with the Kmarts and J.Crews...
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Shanes Soapbox- Use Showrooming to your Advantage
[The widespread panic that has broken out about showrooming is a little reminiscent of the late 90's meltdown. Sure,...
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Pew Internet- In-store Mobile Commerce During the 2012 Holiday Shopping Season
Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision...
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CZ- Big Data 101: Use Web Data to Understand Customer Intent
Stephanie Miller What do our customers really want?” It had been nearly impossible to gain such insight in the past....
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SocialGraf- Aditive Says “It Takes Two”
One way to measure the ROI of social advertising on Facebook is by incorporating a social element into promotions, for example...
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Chief Marketer-Showrooming: Theft or Opportunity?
Just after last year’s holiday shopping season, the term “showrooming” entered the business lexicon. Showrooming...
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IRetailer- 43% of U.S. adults participate in showrooming
43% of U.S. adults have participated in showrooming, according to a new survey of 2,249 consumers conducted by the Harris...
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MP-Tablets Rank Highest In Customer Experience For Searching
Consumers prefer tablets for searching and browsing, but not buying. Frustration in the user interface accounts for closed...
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Mediapost- Targeting Customers To Influence Intent (with some limitations)
Chuck Martin Marketers keep inching closer and closer to mobile customers by using more precise targeting in hopes of influencing...
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Matt Harris- The Square Puck and the Future of Mobile Payments
Replica of first hockey puck ever used (it actually was square-ish) Square Puck: sounds dangerous, right? I think it...
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ClickZ- Creating Offers That Work With Neuromarketing Secrets
The brain is truly the last frontier. Despite our focus on the “logical” brain, it turns out that 95 percent...
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Mediapost- AdSpace Launches Clip’d For Mobile Coupons
The convergence of digital out-of-home video and mobile marketing is increasing the ability of both channels to reach consumers...
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SEL- Is Mobile Search Taking Over The Restaurant Space?
In the last few months, there’s increasing evidence that mobile search activity for restaurants is growing by leaps and...
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HBR- Three Myths about What Customers Want
Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much...
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From ClickZ- How Domino’s Facebook Ads Sold Pizzas Worldwide
Facebook helped Domino’s complete 542,000 online orders on Dec. 8, 2011, celebrating the brand’s 51st birthday...
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From Nielsen- A Store in Your Pocket: Retailer Mobile Websites Beat Apps among US Smartphone Owners
Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing...
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From MCommerceDaily- PayPal courts merchants, mobile users with new payments services
The new PayPal Here reader PayPal introduced new services for both consumers and merchants this week as it continues to...