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Optimizing Local Search Campaigns
Apr 2, 2013 20:42
ClickZ has a terrific write-up about the latest 15miles/Neustar-Localeze Local Search Study conducted by comScore,...
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CZ-’The Search Agency’ Automates SEM for SMBs
Mar 26, 2013 23:10
Susan Kuchinskas The Search Agency has launched an automated alternative that lets search resellers get better results...
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CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns
Feb 25, 2013 12:44
Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
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SEL-Mobile App API As A Future Ranking Factor In Mobile Search Results
Feb 18, 2013 16:37
Michael Martin ….Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs...
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gigaom- The future of search is gravitational: Content will come to you
Feb 8, 2013 16:17
Derrick Harris Call it “anticipatory computing,” or “information gravitation” or whatever you want, but it appears...
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Sequentialmedia- Target the Wisdom of Crowds with Backlink Analysis
Feb 1, 2013 19:33
sequentialmedia [A innovative new way to track whats hot and not online without the use of cookies. If your an SEO advocate...
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Shanes Soapbox- Use Showrooming to your Advantage
Feb 1, 2013 12:02
[The widespread panic that has broken out about showrooming is a little reminiscent of the late 90's meltdown. Sure,...
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Pew Internet- In-store Mobile Commerce During the 2012 Holiday Shopping Season
Jan 31, 2013 19:54
Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision...
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CZ- What Is a Good Click-Through Rate for PPC? (for what its worth)
Jan 28, 2013 11:35
Lisa Raehsler A commonly asked question in pay-per-click (PPC) advertising is “what is a good click-through rate (CTR)?”...
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Digiday- The Most Underrated Digital Marketing Tactics
Jan 25, 2013 6:23
Giselle Abramovich ………Bright shiny object syndrome is a known condition to afflict many marketers. Digital...
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TC- Facebook’s “Dirty Likes” May Mislead Graph Search Initially, But Facebook Has Other Good Signals, Too
Jan 21, 2013 18:10
SARAH PEREZ Apparently I “like” OfficeMax, Folgers, JCPenney, Kraft and several other big-name brands. At least, according...
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Forbes- Facebook Graph Search Is A Disruptive Minefield Of Unintended Consequences
Jan 20, 2013 16:08
Anthony Wing Kosner Facebook’s new Graph Search feature is both a bigger and a smaller story than what most observers...
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Mashable- Facebook Unveils a Smarter Search Engine
Jan 15, 2013 12:41
Chris Taylor ………Now we know what Facebook is building: a better internal search system. Speaking at...
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MP- Mobile Advertising: Lucrative With Right Strategy
Jan 15, 2013 9:56
Diane Mermigas…… Time for a reality check on the flashy Consumer Electronics Show and the robust mobile revenue...
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MP- 5 Reasons to Leverage Google+ Communities to Influence SEO
Jan 11, 2013 12:52
Crispin Sheridan Google+ Communities has rolled out and garnered a fair amount of buzz and approval across its user base....
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PandoDaily- How Google Author Rank could change content marketing… and journalism
Jan 8, 2013 11:09
Here’s a little piece of SEO nerdery that affects us all: Google is using Google+ to influence search results in a big...
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SEJ- SEO Audits – Large Scale Link Evaluation Best Practies
Dec 10, 2012 15:03
Alan Bleiweiss So how do you do link evaluation in this scenario? What’s the best way to ensure you really have identified...
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Mediapost- Search Marketing: Time To Re-engineer
Nov 28, 2012 18:53
Sargi Mann, Long the afterthought of the digital marketing tool kit, “search” is emerging as a nexus between consumer...
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SEJ- Mobile Paid Search: Keys to Optimization
Nov 27, 2012 0:07
In our last SEJ article, we talked about four specific ways mobile search is different than ‘regular’ search. This article...
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SEL- Does Mobile Search Matter In A Multiscreen World? (uh, yes)
Nov 18, 2012 0:56
In the early days of mobile, many people thought it would create a medium completely separate from the Internet. In early...
