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CZ-’The Search Agency’ Automates SEM for SMBs

Mar 26, 2013 23:10

Susan Kuchinskas The Search Agency has launched an automated alternative that lets search resellers get better results...
CZ- What Is a Good Click-Through Rate for PPC? (for what its worth)

Jan 28, 2013 11:35

Lisa Raehsler A commonly asked question in pay-per-click (PPC) advertising is “what is a good click-through rate (CTR)?”...
Mediapost- Kenshoo Paid Search Trends Report (Ying is turning into a media plan must have)

Oct 29, 2012 19:12

According to a new study by Kenshoo, “Global Search Advertising Trends,” paid search budgets are significantly higher...
Silverpop- Social Login: A Data Capture Game Changer

Oct 25, 2012 22:52

With search cost-per-click (CPC) rates starting to rise again in many industries, it’s important to make sure you are...
PPCHero-How to Use Excel to Estimate New PPC Account Performance (the old school way)

Sep 28, 2012 13:14

To start off our September PPC Hero series on how to use Excel for that next level of PPC super performance, I decided to...
The Bottom-Line Benefits of Global Keyword Modeling

May 7, 2012 14:29

PPC advertisers have a range of choices when it comes to keyword optimization and bidding approaches, from rules-based to...
4 Proven Methods For Improving B2B Ad Targeting

Apr 30, 2012 10:23

B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of...
Remarketing to YouTube viewers with AdWords

Apr 28, 2012 14:34

Remarketing allows you to reach millions of viewers across YouTube and video partner sites based on their past interactions...
From SEW- Search 101 revisited

Apr 28, 2012 14:25

As a beginner in the paid search realm, learning the ins and outs of the digital marketing industry takes some time. However,...
From SEW- Automated Alerts – Robotic Guardian Angels of PPC

Apr 21, 2012 16:48

It’s a good feeling to know someone has your back; that someone is looking out for you. When managing PPC campaigns,...