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CZ-’The Search Agency’ Automates SEM for SMBs
Susan Kuchinskas The Search Agency has launched an automated alternative that lets search resellers get better results...
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CZ- What Is a Good Click-Through Rate for PPC? (for what its worth)
Lisa Raehsler A commonly asked question in pay-per-click (PPC) advertising is “what is a good click-through rate (CTR)?”...
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Mediapost- Kenshoo Paid Search Trends Report (Ying is turning into a media plan must have)
According to a new study by Kenshoo, “Global Search Advertising Trends,” paid search budgets are significantly higher...
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Silverpop- Social Login: A Data Capture Game Changer
With search cost-per-click (CPC) rates starting to rise again in many industries, it’s important to make sure you are...
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PPCHero-How to Use Excel to Estimate New PPC Account Performance (the old school way)
To start off our September PPC Hero series on how to use Excel for that next level of PPC super performance, I decided to...
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The Bottom-Line Benefits of Global Keyword Modeling
PPC advertisers have a range of choices when it comes to keyword optimization and bidding approaches, from rules-based to...
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4 Proven Methods For Improving B2B Ad Targeting
B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of...
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Remarketing to YouTube viewers with AdWords
Remarketing allows you to reach millions of viewers across YouTube and video partner sites based on their past interactions...
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From SEW- Search 101 revisited
As a beginner in the paid search realm, learning the ins and outs of the digital marketing industry takes some time. However,...
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From SEW- Automated Alerts – Robotic Guardian Angels of PPC
It’s a good feeling to know someone has your back; that someone is looking out for you. When managing PPC campaigns,...