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CZ- The Harsh Wake-Up Call Google Delivered With Enhanced Mobile Campaigns
Chris Copeland For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there...
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SEL-Mobile App API As A Future Ranking Factor In Mobile Search Results
Michael Martin ….Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs...
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Shanes Soapbox- Use Showrooming to your Advantage
[The widespread panic that has broken out about showrooming is a little reminiscent of the late 90's meltdown. Sure,...
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Pew Internet- In-store Mobile Commerce During the 2012 Holiday Shopping Season
Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision...
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SEJ- Mobile Paid Search: Keys to Optimization
In our last SEJ article, we talked about four specific ways mobile search is different than ‘regular’ search. This article...
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SEL- Does Mobile Search Matter In A Multiscreen World? (uh, yes)
In the early days of mobile, many people thought it would create a medium completely separate from the Internet. In early...
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Chief Marketer- Email Trends: The Importance of Tap Errors, Alt Tags and Mobile Design
Forty-eight percent of primary email opens today are on a mobile device, and 87% of C-level executives check the majority...
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SEL- 10 Simple Tips For Effective Mobile SEO (30% of search activity is via mobile)
There is little doubt that mobile search is the hot topic in the SEO world at the moment. Some brands are now finding...
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SEL- Is Mobile Search Taking Over The Restaurant Space?
In the last few months, there’s increasing evidence that mobile search activity for restaurants is growing by leaps and...
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SEL- 16 Differences Between Google Mobile & Desktop Search Results In 2012
by Bryson Meunier Google continues to differentiate mobile results from desktop search results, having recently announced interactive...
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From SEL- 7 Real Mobile Duplicate Content SEO Issues
Ask someone who’s new to mobile SEO about it and they’re almost sure to tell you that mobile sites are duplicate...
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From SE Land- Smartphone Vs. Mobile-Only Google Indexing
The new smartphone crawler that Google has launched works cleverly by caching mobile redirects and potentially mobile pages...
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From SE Land- One URL To Rule Them All For Mobile SEO
A core element of mobile SEO is to determine where the mobile content will reside in relation to that of the standard desktop...
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Tips for Measuring Mobile SEO Using the Mobile Ratio
Anyone involved in online marketing has an innate sense that mobile is a big deal. We’re never more than an arm’s length...
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Mobile Search: 10 Search & Social Resolutions For A Very Mobile 2012
Listen To Mobile Searchers Google mobile query volume is up 400%. Smartphone and tablet keyword data is a goldmine for quantifying...
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From SEL- Improving Mobile Commerce SEO Using JQM
Last month, I took a look at mobile commerce and the issues that online retailers face when trying to adapt their desktop...
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From SEL- 6 Mobile Search Optimization Trends For 2012
It seems every year about this time consultants and pundits like me become clairvoyant and share their wisdom with those...
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Mobile Traffic To Retail Sites To Hit 15% During Holiday ’11
More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent...
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Greplin Searches Your Personal Cloud Data on Your iPhone
Today Google is introducing some new ad formats for mobile and announcing that it will now use location proximity as a scoring...
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Google: Local Now 40 Percent Of Mobile, Physical Distance Becomes A Ranking Variable For AdWords
Today Google is introducing some new ad formats for mobile and announcing that it will now use location proximity as a scoring...