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CZ-’The Search Agency’ Automates SEM for SMBs

Mar 26, 2013 23:10

Susan Kuchinskas The Search Agency has launched an automated alternative that lets search resellers get better results...
CZ- What Is a Good Click-Through Rate for PPC? (for what its worth)

Jan 28, 2013 11:35

Lisa Raehsler A commonly asked question in pay-per-click (PPC) advertising is “what is a good click-through rate (CTR)?”...
Digiday- The Most Underrated Digital Marketing Tactics

Jan 25, 2013 6:23

Giselle Abramovich ………Bright shiny object syndrome is a known condition to afflict many marketers. Digital...
Mediapost- Search Marketing: Time To Re-engineer

Nov 28, 2012 18:53

Sargi Mann, Long the afterthought of the digital marketing tool kit, “search” is emerging as a nexus between consumer...
SEJ- Mobile Paid Search: Keys to Optimization

Nov 27, 2012 0:07

In our last SEJ article, we talked about four specific ways mobile search is different than ‘regular’ search. This article...
Mediapost- Covario Releases Q3 2012 Spend, CPC Analysis

Oct 30, 2012 0:31

Search engine marketing agency Covario released its third-quarter 2012 Global Paid Search Spend Analysis Thursday, revealing...
Mediapost- Kenshoo Paid Search Trends Report (Ying is turning into a media plan must have)

Oct 29, 2012 19:12

According to a new study by Kenshoo, “Global Search Advertising Trends,” paid search budgets are significantly higher...
Silverpop- Social Login: A Data Capture Game Changer

Oct 25, 2012 22:52

With search cost-per-click (CPC) rates starting to rise again in many industries, it’s important to make sure you are...
PPCHero-How to Use Excel to Estimate New PPC Account Performance (the old school way)

Sep 28, 2012 13:14

To start off our September PPC Hero series on how to use Excel for that next level of PPC super performance, I decided to...
SEL- 6 Key Considerations For Preparing A B2B Mobile Strategy

Jun 18, 2012 14:22

For B2B marketers, a common challenge is targeting the key platforms and mediums where users are most likely to consume...
ClickZ- 5 Reasons to Invest in Content for PPC and SEO

Jun 8, 2012 12:12

The costs of content creation are usually allocated to search engine optimization (SEO). After all, now that “content...
B2B SEO: 4 Quick Tips To Make Your Content Model Fresh

May 23, 2012 18:34

Creating An RQR Model For B2B Search B2B marketers also might want to tap into something that direct response marketers...
From ClickZ- Search Retargeting 101

May 9, 2012 10:04

What Is It? Retargeting or “leadback” is a form of online advertising that enables brands to remarket to users...
The Bottom-Line Benefits of Global Keyword Modeling

May 7, 2012 14:29

PPC advertisers have a range of choices when it comes to keyword optimization and bidding approaches, from rules-based to...
From ClickZ- Online Marketing in the Age of Agility

May 2, 2012 15:01

Pay-per-click (PPC) advertising is not at all like a Ronco Grill! If you just set it and forget it you can also kiss your...
4 Proven Methods For Improving B2B Ad Targeting

Apr 30, 2012 10:23

B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of...
Determine The True Value Of Your B2B Search Marketing Program

Apr 29, 2012 17:29

B2B marketers, if you’re measuring and evaluating “conversions” only — such as white paper downloads, webinar registrations,...
5 B2B Search Engine Marketing Resolutions For 2012

Apr 29, 2012 11:14

Track More Leads 2012 is the year to stop working with blinders when dealing with Web traffic reports and evaluating the...
From SEW- Search 101 revisited

Apr 28, 2012 14:25

As a beginner in the paid search realm, learning the ins and outs of the digital marketing industry takes some time. However,...
From SEW- Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

Apr 24, 2012 11:26

The online video market has been predominantly characterized by two fundamentally different types of content: user generated...