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CZ- Brand gTLD Strategies: Evolution of TV and Internet Content Distribution
Mar 2, 2013 14:53
Jennifer Wolfe Most people access the majority of their television content from a cable box or satellite provider hooked...
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PAID CONTENT- What a pig, a goat and an eagle can tell us about the decline of traditional media
Feb 28, 2013 13:28
Mathew Ingram When news shows rely on “viral” videos for their programming, without bothering to even try and verify...
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SEL-Mobile App API As A Future Ranking Factor In Mobile Search Results
Feb 18, 2013 16:37
Michael Martin ….Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs...
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Sequenti.al – ‘Look Alike’ Audience Targeting, without Cookies
Feb 12, 2013 15:15
Facebook recently announced ‘Look Alike Audiences‘, or the ability to target ads to users who look like your current...
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CZ- Content or Context – Which Is King?
Feb 8, 2013 10:43
Marko Muellner I’m a digital marketing nerd [I can relate] . I’m deeply fascinated by the intensely dynamic environment...
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Sequentialmedia- Target the Wisdom of Crowds with Backlink Analysis
Feb 1, 2013 19:33
sequentialmedia [A innovative new way to track whats hot and not online without the use of cookies. If your an SEO advocate...
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Hongkiat- 13 Ways To Raise Your Mobile Content Game
Feb 1, 2013 11:06
Ben Terrill, Director of Customer Success for Mobify We recently analyzed data from more than 200 million visitors...
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HBR- Scaling Your UX Strategy
Jan 18, 2013 13:41
Robert Fabricant ……… In business today, “user experience” (or UX) has come to represent all...
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CZ- Big Data 101: Use Web Data to Understand Customer Intent
Jan 14, 2013 12:38
Stephanie Miller What do our customers really want?” It had been nearly impossible to gain such insight in the past....
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GIGOM- What we’ll see in 2013 in data
Dec 19, 2012 16:17
Everyone’s talking about the greatness of big data, but we’re nowhere near the promised land of what’s possible when...
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IRetailer- 43% of U.S. adults participate in showrooming
Dec 19, 2012 15:29
43% of U.S. adults have participated in showrooming, according to a new survey of 2,249 consumers conducted by the Harris...
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KISSMetrics- How to Run A/B Tests That Give Your Business Big Wins (101)
Dec 13, 2012 15:06
So you’ve decided to jump into A/B testing. And it sounds like the salvation you’ve been dreaming of. What’s not to...
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SEJ- SEO Audits – Large Scale Link Evaluation Best Practies
Dec 10, 2012 15:03
Alan Bleiweiss So how do you do link evaluation in this scenario? What’s the best way to ensure you really have identified...
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CZ- Demystifying Market Opportunity With Segmentation and Automation for the B2B Marketer
Dec 5, 2012 13:55
Stacie Levy Batch-and-blast marketing campaigns are a thing of the past. To be successful these days, we need to distribute...
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CZ- Driving Results Throughout the Marketing Funnel
Dec 5, 2012 13:51
Krista Neher I recently heard an SEO-turned-social-media speaker talk about how to use social media to get people to buy....
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CZ- 1 More Obituary for the Website
Dec 2, 2012 15:50
Gary Stein I’m glad that the Internet Archive exists. If you aren’t familiar with the site, you should spend...
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Mediapost- Targeting Customers To Influence Intent (with some limitations)
Nov 28, 2012 19:51
Chuck Martin Marketers keep inching closer and closer to mobile customers by using more precise targeting in hopes of influencing...
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ClickZ- How Little Old Google Competes With the Big Dogs in Analytics
Nov 28, 2012 18:03
John D’Arcy If you’re like me, you go to California not just for the sunshine but to get hooked on the latest...
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Mediapost- Leverage CRM, Billing Systems: React To Customers Socially
Nov 9, 2012 13:19
What does “social” mean? It’s easy to get lost in the social jargon that is rampant in the business world: social enterprise,...
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Marketingcharts.com – More Companies Agree on Big Data’s Benefits Than Its Definition
Nov 6, 2012 15:37
Almost two-thirds of professionals around the world say that the use of information (including big data) and analytics is...
