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Shane’s Soapbox- What’s the most popular colour & why over 50 million Americans care
Apr 5, 2013 21:40
Let it be said this blog does not shy away from tackling the most important issues of the day. KISSmetrics, who produce great...
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PAID CONTENT- What a pig, a goat and an eagle can tell us about the decline of traditional media
Feb 28, 2013 13:28
Mathew Ingram When news shows rely on “viral” videos for their programming, without bothering to even try and verify...
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CZ- Content or Context – Which Is King?
Feb 8, 2013 10:43
Marko Muellner I’m a digital marketing nerd [I can relate] . I’m deeply fascinated by the intensely dynamic environment...
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Hongkiat- 13 Ways To Raise Your Mobile Content Game
Feb 1, 2013 11:06
Ben Terrill, Director of Customer Success for Mobify We recently analyzed data from more than 200 million visitors...
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HBR- Scaling Your UX Strategy
Jan 18, 2013 13:41
Robert Fabricant ……… In business today, “user experience” (or UX) has come to represent all...
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CZ- Driving Results Throughout the Marketing Funnel
Dec 5, 2012 13:51
Krista Neher I recently heard an SEO-turned-social-media speaker talk about how to use social media to get people to buy....
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CZ- 1 More Obituary for the Website
Dec 2, 2012 15:50
Gary Stein I’m glad that the Internet Archive exists. If you aren’t familiar with the site, you should spend...
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Mediapost- Leverage CRM, Billing Systems: React To Customers Socially
Nov 9, 2012 13:19
What does “social” mean? It’s easy to get lost in the social jargon that is rampant in the business world: social enterprise,...
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Customerthink- Question B2B SEO Tactics That Don’t Involve Strategic Marketing
Oct 25, 2012 22:44
A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal...
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Small Biz Trends- How to Choose the Right SEO Tactics for Your Small Business
Oct 25, 2012 22:38
Different people often describe different SEO tactics in different ways, but at a high level we can think about SEO in two...
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Jeff Saurik @ MeasuringUsability.com- 9 Biases In Usability Testing
Aug 29, 2012 13:59
Usability testing is artificial. We do the best we can to simulate a scenario that is as close to what users would actually...
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ClickZ- 5 Reasons to Invest in Content for PPC and SEO
Jun 8, 2012 12:12
The costs of content creation are usually allocated to search engine optimization (SEO). After all, now that “content...
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Rex Briggs- Marketing ROI is in decline
May 29, 2012 9:44
When Rex Briggs compiled studies from dozens of brands for the 2006 book “What Sticks,” he found that the old...
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B2B SEO: 4 Quick Tips To Make Your Content Model Fresh
May 23, 2012 18:34
Creating An RQR Model For B2B Search B2B marketers also might want to tap into something that direct response marketers...
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4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind
Apr 29, 2012 17:40
According to the 2012 MarketingSherpa Search Engine Marketing Report, of all SEO tactics available, “content creation...
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From Fast Company- Content Curators Are The New Superheros Of The Web (slight exaggeration))
Apr 21, 2012 16:58
Yesterday, the ever-churning machine that is the Internet pumped out more unfiltered digital data. Yesterday, 250 million...
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How to Create a Great Content Strategy for an Established Website
Apr 16, 2012 18:16
Establishing a comprehensive content strategy for existing pages on your website is a key piece of the search engine optimization...
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Digg Data Reveals What We Read But Are Too Scared or Embarrassed To Share | TechCrunch
Feb 25, 2012 10:50
Digg’s January saw an increase in page views by 35 percent and was its highest traffic month since October 2010. When it...
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Set A Higher Performance Standard: Expect To Engage Your Audience
Feb 9, 2012 11:21
More than ever before, the online advertising industry is rife with discussion around optimization metrics. Traditionally,...
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Pages With Too Many Ads “Above The Fold” Now Penalized By Google’s “Page Layout” Algorithm
Jan 22, 2012 15:39
Do you shove lots of ads at the top of your web pages? Think again. Tired of doing a Google search and landing on these types...
