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CZ- Content or Context – Which Is King?

Feb 8, 2013 10:43

Marko Muellner I’m a digital marketing nerd [I can relate] . I’m deeply fascinated by the intensely dynamic environment...
Executiveboard.com- Content Marketing’s Dirty Little Secret

Feb 4, 2013 11:57

Patrick Spenner Your customers live in a noisy environment. They are constantly bombarded with messages. You’re trying...
HBR- Turn Customer Care into “Social Care” to Break Away from the Competition

Dec 29, 2012 18:21

When you’re responding to customers, it’s better to be fast than effective. According to a survey of social...
Digiday- 5 Brands Doing Blog Content Right (GE leads the way)

Nov 18, 2012 1:25

For all the talk about Facebook and Twitter, corporate blogs are where most brand content starts its life. For many, blogs...
Customerthink- Question B2B SEO Tactics That Don’t Involve Strategic Marketing

Oct 25, 2012 22:44

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal...
From Hubspot- Klout to Launch Brand Pages: Should Marketers Care?

Apr 21, 2012 16:06

Earlier this week, Klout announced its own version of brand pages — Brand “Squads.” Klout calls these...
A CEO’s Guide To Social Media In 2012 | Fast Company

Why is there confusion inside these glass fortresses around the world? Senior executives are struggling to get a grasp of...
French Company Bans Internal Email, Switches Totally To Facebook & IM

In case big email providers like Microsoft, Google, and Yahoo hadn’t already been scared stiff by recent online...
6 Stages of Social Media for SMBs

Nov 4, 2011 19:32

As with anything, there are stages for small business owners who decide to get involved with social media. Mastery doesn’t...
The Ninja Secret to Massive Competitive Advantage | Copyblogger

Oct 30, 2011 23:12

The Ninja Secret to Massive Competitive Advantage Have you ever had a customer warmly thank you for your advertising? Or...
Social Media Brandsphere: Charting 5 Approaches… | Bit Rebels

Oct 30, 2011 22:57

We all know that there are a million ways to use social networking, and your approach depends on which social media platform you...
10 Business Blog Posts You Should Write

Creating content is the cornerstone of inbound marketing. And of all the content creation methods available to you, a business...
Internalizing Social Media: Embracing and involving your ranks in your social media efforts. | Branding Business with RiechesBaird

Oct 24, 2011 15:24

I am a strong proponent of social media as an important mode of networking and client development. Chances are many of your...