2013 - Social Media Circus

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New survey says big ticket items being bought via mobile, smaller buys on the desktop

Apr 3, 2013 14:18

Mediapost has also dug into the recent 15miles/Neustar Localeze Sixth Annual Local Search Study and surfaced some interesting...
CZ- Microsoft Advertising Defines the 4 Pathways to Multi-Screening

Mar 22, 2013 19:45

Matt Kapko Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary...
Marketingland- Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)

Mar 13, 2013 17:32

Matt McGee Twitter’s all-out assault on potential advertisers continued today with the latest in a series of blog posts...
MP-Mobile Now Accounts For 8% Of Digital Video Viewing

Feb 28, 2013 17:06

Steve Smith, …….The share of overall digital video viewing time spent on smartphones and tablets doubled in 2012...
Pew Internet: Social Networking Trends as of Dec 2012

Feb 14, 2013 18:23

Highlights of the Pew Internet Project’s research related to social networking. (Note: This page will be updated whenever...
BI- Brands Don’t Read Up To 97% Of Tweets About Them (actually its just 4 FMCG-tailers in a study)

Feb 9, 2013 13:17

Jim Edwards A lot of companies — like Walmartand Target — use social media channels as customer relations tools....
Econsultancy-Top 100 brands see huge growth in Google+ and YouTube in 2012

Feb 8, 2013 16:34

Heather Taylor It’s not surprising that Google+ adoption has increased over the past year as Google has integrated...
MP- Social Media Affects Purchase Decisions, ARF Finds (!)

Jan 23, 2013 17:44

Social media has a measurable impact on consumer purchase decisions, according to a new study from the Advertising Research...