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Digiday- Second Screen is not Social TV
Alan Wolk …..While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact,...
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TC- Twitter Study Shows Its Mobile-First Users Are Younger, More Engaged And Easier To Market To
Twitter released the details of a new study about its “primary mobile users,” or those who engage with Twitter more...
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Monday Note- The Next Big Thing: Big Missing Pieces
Edited by Frederic Filloux by Jean-Louis Gassee Looking for next big wave of products or services, for something as...
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gigaom- The future of search is gravitational: Content will come to you
Derrick Harris Call it “anticipatory computing,” or “information gravitation” or whatever you want, but it appears...
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CZ- ‘The 4 Most Important Online Advertising Opportunities in 2013′
[A Much better forecast that the previous post]SC In a flurry of end-of-year reports, analysts at places like Forrester and eMarketer have...
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CZ/Shanes Soapbox- 10 Digital Marketing Predictions for 2013
Michael Della Penna ……Each January brings a certain sense of excitement about what the coming year will bring....
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MP- Experts Mull The TV Of Tomorrow
[ TV has just had a banner year (no pun intended) revenue wise- the idea that the end user only need pay for the shows/ channels...
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GIGOM- What we’ll see in 2013 in data
Everyone’s talking about the greatness of big data, but we’re nowhere near the promised land of what’s possible when...
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CZ- Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?
Hollis Thomases …..I recently saw two articles published almost simultaneously by one publication and the juxtaposition...
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eMarketer- Facebook Advertisers Find Better Payoff with Sponsored Stories
Facebook’s social ads projected to account for half of the social network’s ad budgets by end of year Social ads...
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From Nielsen Wire- The New Global, Socially Conscious Consumer
March 27, 2012 Around the world, companies have invested time, talent and treasure in social and environmental efforts for...
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From BI- The Rise Of Social Commerce [DECK]
(Two interesting points here: Note how little time is spent on Twitter. And note...
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From Mashable: Online Ad Spending to Surpass Print for First Time in 2012 [STUDY]
For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print...
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From AllThingsD- Why the Future of TV Won’t Be Here Soon – Peter Kafka
This is the year for many big pronouncements about The Future Of TV, and we’re hearing the first round this week at the...
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Report: $31 Billion In “M-Commerce” By 2015
Holiday 2011 is being hailed by many as a kind of breakthrough for so-called “m-commerce”: people buying things on smartphones...
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From Mashable: What’s in Store for Social Video in 2012?
In 2011, many companies knew they needed to move beyond simply creating and distributing ads for their products. They needed...
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From BI: The Death of Television May Be Just 5 Years Away
It could take as little as five years for television as we know it — broadcast and cable — to enter its final...
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Hubspot: 18 Insightful 2012 Marketing Predictions From the Experts
A lot of wonderful things happened in the world of marketing in 2011, but in the fast-paced world of inbound marketing,...
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Mashable: 5 Key Digital Media and Advertising Trends for 2012
1. Social Curation and Mobile Will Drive Growth for Media Organizations The rise of mobile and tablets is having a profound...
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Sean Parker and Jim Breyer Predict the Industries Social Media Will Reinvent Next – Forbes
“What comes after the revolution?” was the central question of the final session of the three-day Techonomy 2011 conference...